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Frequently Asked Questions
What should I study to get into marketing?
You can start with a Certificate IV in Marketing and Communication if you're new to the field, or move straight into a Diploma of Marketing and Communication if you already have some relevant experience. For a longer-term pathway, a Bachelor's Degree such as the Bachelor of Applied Business (Marketing) builds broader business and strategy skills. Choosing between them depends on your current experience and career goals.
What are the top skills needed for a marketing role?
Marketing roles generally call for strong communication, digital and social media skills, and the ability to analyse campaign performance. Courses like the Diploma of Social Media Marketing and Graduate Certificate in Digital Marketing build these skills directly, covering content creation, platform strategy and audience targeting. Employers also value creativity and project coordination, especially for roles in marketing, public relations and digital media.
Can I study marketing online?
Yes, marketing courses on this page are available fully online, including options like the Diploma of Marketing and Communication and the Graduate Certificate in Marketing Management. Some courses, such as the Diploma of Business (Marketing), also offer blended or on-campus study if you prefer face-to-face learning. Course length varies, with some graduate certificates completed in around four months full-time.
Is a marketing career mostly office-based hours?
Working hours in marketing vary a lot depending on the role, employer and industry. Some marketing, public relations and digital media roles follow standard business hours, while others involve project deadlines or campaign launches that need flexible availability. Pay and conditions also vary by state, experience and setting, with a typical marketing manager salary in Australia sitting around the figures shown on PayScale Australia.
Are marketing courses government-funded?
Government funding depends on the provider and the state you're in. Some marketing courses are government-funded or subsidised, while others aren't, so eligibility isn't guaranteed across the board. You can check funding details listed against each course on this page, or enquire directly with the provider to confirm your eligibility.