Customer Experience Strategy and Design

The Customer Experience Strategy and Design course offered by RMIT Online equips participants with essential skills to craft personalised customer experiences. This course delves into key areas such as design thinking, customer journey mapping, and prototyping, enabling learners to address significant customer and business challenges effectively. By the end of the course, participants will be adept at synthesising customer data, creating journey maps, and communicating their strategies to stakeholders, ensuring a comprehensive understanding of customer experience (CX) dynamics.

Designed for early to mid-level professionals and mid to senior managers, this course fosters a customer-centric mindset that is crucial in today’s competitive landscape. Participants will engage in practical projects that culminate in the development of a robust customer experience strategy, complete with personas, pain points, and key performance indicators. With a focus on real-world applications and industry insights, learners will be well-prepared to implement effective CX solutions that align with their business goals.

RMIT Online’s commitment to flexible, mentor-supported education ensures that learners can balance their studies with professional commitments. This course not only enhances individual skill sets but also opens pathways to further academic pursuits within RMIT’s degree programs. Enquire to learn more about how this course can elevate your career in customer experience strategy and design.

Upon successful completion of this course you will receive a Customer Experience Strategy and Design Credential from RMIT Online.

This course equips students with essential skills in customer experience strategy and design, enabling them to craft personalised experiences that meet the evolving expectations of consumers. By mastering techniques such as customer journey mapping and prototyping, students will enhance their employability in a rapidly growing field, with a predicted job growth of 34% over the next five years. Graduates will be well-prepared for roles that demand a customer-centric approach, which is increasingly valued by employers across various industries.

Additionally, students will earn an RMIT credential that can be validated and shared on social media platforms, showcasing their commitment to professional development. This course also opens pathways to further education, as it is eligible for credit into certain RMIT degree programs, allowing for seamless progression in their academic and career journeys.