10904NAT, BSB40320

Dual Diploma of Social Media Marketing and Certificate IV in Entrepreneurship and New Business

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College for Adult Learning
  • Awarded by

    College for Adult Learning (RTO 22228)

  • Qualification

    Certificate IV + Diploma

  • Study Mode


  • Payment Options

    Payment planUpfront payment

  • Duration

    14 months full-time or 16-18 months part-time

  • Start Date

    Enquire now for upcoming start dates

This course meets the Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

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  • In a Nutshell

    The Dual Diploma of Social Media Marketing (10904NAT) and Certificate IV in Entrepreneurship and New Business (BSB40320) from College for Adult Learning is perfect for those wanting to gain essential social media skills to boost brand awareness and business growth.

    With a strategic combination of essential business and social media marketing skills, you'll have the tools to successfully position your business online.

    In the Social Media Marketing Diploma, you'll develop key social media marketing skills to increase your social presence, generate website traffic, and convert them into paying customers. 

    This course is delivered in partnership with Social Media College (SMC), including some training and some support services provided by SMC on behalf of the College for Adult Learning. 

    You'll learn skills in:

    • Developing social media strategies by identifying your audience and choosing the right channels for your purpose.
    • Establishing both an organic and paid social media presence to increase brand reach and engagement.
    • Developing business plans and business proposals to achieve stakeholder buy-in.
    • Establishing skills in legal and risk management for new business ventures to ensure the business is prepared for possible challenges.
  • What You'll Need to Get In

    There are no prerequisites for this course.

  • Subject Breakdown

    Subjects you'll study in this dual qualification include:

    • NAT10904001 - Plan, implement and manage content marketing
    • NAT10904002 - Plan, conduct and optimise organic social media marketing
    • NAT10904003 - Plan, manage and optimise social media advertising
    • NAT10904004 - Establish, build and leverage a personal brand on social media
    • NAT10904005 - Plan, manage and optimise social media conversion strategies
    • SIRXMKT006 - Develop a social media strategy
    • BSBPMG430 - Undertake project work
    • BSBMKG541 - Identify and evaluate marketing opportunities
    • BSBMKG542 - Establish and monitor the marketing mix
    • BSBESB404  - Market new business ventures
    • BSBESB301 - Investigate business opportunities
    • BSBESB401 - Research and develop business plans
    • BSBESB402 - Establish legal and risk management requirements of new business ventures
    • BSBESB403 - Plan finances for new business ventures
    • BSBESB302 - Develop and present business proposals
  • Why College for Adult Learning?

    From building and construction to HR, business management, logistics and more – the College for Adult Learning (CAL) can get you qualified in it all!

    The friendly and experienced team at CAL will take the time to understand your existing skills and set you on a learning path that is tailored specifically for you, helping you to achieve your goals faster. All courses are designed in house with one purpose in mind, your success!

    Get the right skills, build your confidence and turn theory into practice when you study with The College for Adult Learning.

    Feel like you’re truly cared for at the College for Adult Learning! Here, their friendly team will tailor their support services to cater to YOUR needs. Be teamed with a Student Success Advisor who will work closely with you to help get you the best outcomes.

    Recent HR graduate Fiona states “I know that if I need support it was available ...the feedback was incredible, very attentive! She spent a lot of time taking me through things that I may have missed.”

    When you study with CAL, you’ll be supported by our Real Outcomes Guarantee, ensuring you get real-world results from your studies - not just a piece of paper.

    CAL promise to give you all the resources we can to help you achieve your goal, whether that’s to upskill, refocus your career, or get that promotion.

  • Where will this course take you?

    When you graduate, you'll receive a Diploma in Social Media Marketing (10904NAT) and a Certificate IV in Entrepreneurship and New Business((BSB40320) from College for Adult Learning. 

    Graduating with this dual qualification will set you up for success as a confident social media marketer, or well-rounded small business operator in a range of industries, with the ability to effectively manage and plan your business operations and online presence.

    You'll gain the skills to constantly seek new business opportunities to enhance business operations while also gaining key social media marketing skills to increase business exposure, build brand loyalty and convert traffic into customers.

  • Career Outcomes

  • Let's talk price

    Pay upfront and save 10%, or go on one of the flexible payment plans from as low as $57 per week.

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