There’s no doubt that we live in the age of social media. It’s become a cornerstone of many people’s lives – and the savviest among those people are turning their social media skills into a career! You can do the same by choosing one of the various social media marketing courses available today. Social media marketing involves using social media platforms to produce content, build brands and promote products and services. Professionals in this industry devise effective social media plans and strategies for a variety of platforms, from Facebook and Instagram to LinkedIn and even Snapchat. They also utilise complementary forms of consumer engagement such as email marketing and blogging.