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What do I need to study to become a Digital Marketing Manager?


What is a Digital Marketing Manager?

Digital Marketing Managers are responsible for developing, implementing and maintaining the online elements of an organisation’s marketing strategy or campaign. They are instrumental in increasing brand awareness within the digital realm as well as driving website traffic.

Digital marketing is comprised of many components including generating online content, social media marketing, email and mobile marketing and of course SEO. The Digital Marketing Manager will be expected to supervise and execute a cohesive campaign across any or all of these while integrating with any offline aspects (print, TV, events etc) to ensure that all marketing materials are aligned and consistent with the organisation’s objectives.

In addition, a Digital Marketing Manager is tasked with identifying and evaluating current digital technologies and using web analytics tools to measure site traffic and optimise online marketing campaigns.

What do Digital Marketing Managers do?

  • Devising and implementing strategies to increase website traffic.
  • Planning and managing digital marketing campaigns.
  • Generating reports on marketing campaigns and website performance.
  • Tracking conversion rates and optimising online presence for SEO as well as user experience (UX).
  • Managing all aspects of online marketing operations, including designers and copywriters.
  • Developing, enacting and evaluating A/B testing protocols and procedures.
  • Overseeing social media strategy and online brand awareness.
  • Researching and utilising current trends and technologies in digital marketing.
  • Evaluating market conditions and competitor data.

Career snapshot for Digital Marketing Manager

  • The average age of working Digital Marketing Managers is 41.
  • 62.30% of Digital Marketing Managers are male.
  • 89.50% of Digital Marketing Managers work full-time and on average they work around 42.9 hours per week.
  • With A Bachelor Degree or higher, Digital Marketing Managers get paid $1,858 per week Before Tax.
  • Unemployment levels are below average.
  • In 2015 records showed 125,900 employed Digital Marketing Managers.
  • The projected growth of the profession is estimated to be moderate with employment numbers around 132,500 by 2020.