Graduate Certificate in Digital Communication Strategy

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RMIT Online
  • Awarded by

    RMIT Online

  • Qualification

    Graduate Certificate

  • Study Mode


  • Payment Options

    FEE-HELP may be availableUpfront payment

  • Duration

    12 months part-time or six months full-time

  • Start Date

    Enquire now for upcoming start dates

  • Course Fee

    Price may vary

  • Career Outcomes

    Digital Marketing Manager | Communications Officer | Marketing Communications Consultant | Digital Marketing and Communications Officer | View all

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  • In a Nutshell

    You're a creative thinker seeking an exciting, professional career. Take the next step with this online Graduate Certificate in Digital Communication Strategy from RMIT Online.

    Suitable for both people with no prior communications experience and people currently working in creative roles, this course offers the foundation skills and knowledge required to successfully create, execute and measure compelling digital campaigns. 

    You'll learn how to effectively craft narratives and messages, develop communication objectives and tactics, engage with and deeply understand audiences, and how to pitch and monitor a digital communications campaign. Validated by industry leaders, this qualification is current and cutting-edge — ensuring you build in-demand skills for an exciting new career.

    This Graduate Certificate in Digital Communications Strategy contains three core program courses, and the choice of one from two optional courses. See our Subject section for more info or enquire about a course brochure.

    Delivered entirely online, this qualification is flexible, to fit your lifestyle. You'll have dedicated support from RMIT Online's hands-on student support team, and the option to graduate in 12 months or six months.

    If you want to enhance your skillset and take on a new challenge, this course is your next career step.

  • What You'll Need to Get In

    To be eligible to study this course, applicants must:

    • Have an Australian bachelor's degree or equivalent in any discipline; OR
    • Have at least three years' professional experience in strategic planning, communication, media, advertising, marketing or other related positions.
  • Subject Breakdown

    This graduate certificate is comprised of four courses:


    • Strategy and storytelling in digital communication
    • Audience engagement, ethics and analytics
    • Developing and managing engaging digital content

    Elective: — choose from either:

    • Marketing strategy and implementing digital marketing campaigns
    • Developing AI strategy and customer experience strategy and design
  • Why RMIT Online?

    Looking for a world-class education experience that you can receive from the comfort of your own home? Turn to RMIT Online!

    Check out their range of online degrees or upskill faster with a short course and prepare to excel your career. With RMIT Online, you’ll build real-world skills, work closely with their respected industry partners and get the knowledge to transform your career. Being RMIT accredited means you’ll be recognised by one of the most innovative and respected technology institutions in Australia.

    Studying online doesn’t mean you have to go through the learning journey solo. When you study with RMIT Online you’ll be connected with a support team and a global network of industry experts, academics and peers, who will help you every step of the way. Whether you have a technical issue, feel bogged down and need someone to talk to or struggling with an assignment - they’ve got the right people to help get you to where you want to be.

  • Where will this course take you?

    Upon successful completion of this course, you will receive a Graduate Certificate in Digital Communications Strategy from RMIT Online.

    This course provides the foundation knowledge and skills required to successfully develop, implement and measure digital communications campaigns. After completing this course, you'll be well-placed to seek work in digital communications roles, or add communications, marketing and audience engagement responsibilities to your current workload. For experienced creative specialists, this program will help you diversify your skillset and more into a strategic communications role.

  • Career Outcomes

    Wondering where a career in digital marketing could take you? Potential job outcomes may include; Advertising or Marketing Professional, Marketing Coordinator, Marketing Officer, Digital Marketing Manager, Digital Marketing Assistant, Brand Manager, Marketing Research Assistant, Market Researcher, Advertising Executive, Public Relations Officer, Communications Coordinator.

  • Let's talk price

    The fee for each course is $2,880 per course.

    The total cost for this program is $11,520 (all four courses), plus a capped Student Services and Amenities Fee based on your credit point enrolment load.

    RMIT Online offers flexible payment options to help meet your needs. FEE-HELP and other support may be available. Please contact RMIT Online for more information about payment options.


    You may be eligible to receive FEE-HELP for this course!

    This course can be paid for through the FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, you may not need to pay upfront.

    Instead, the Australian government will pay your course fees directly to the provider on your behalf. You'll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $48,361 (2022-23 income year). 

    Find out more about government study loans here.

Keen to Find Out More?

Fill out this form and a Study Consultant from RMIT Online will get back to you.

To be eligible to study this course, applicants must:

  • Have an Australian bachelor's degree or equivalent in any discipline; OR
  • Have at least three years' professional experience in strategic planning, communication, media, advertising, marketing or other related positions.


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