In this day and age of technology, digital marketing is one of the most important aspects of any business or brand. It involves using digital media such as websites, social media platforms and other technologies to promote brands, products and services. As well as developing content, campaigns and strategies, digital marketers research and analyse consumer behaviours and apply this knowledge to the marketing approach. Digital marketing professionals have a much sought-after skill set – after all, no matter what kind of product or service someone’s offering, it needs to be marketed! Digital marketing courses equip students with a broad knowledge of marketing concepts, strategies and practices, equipping them for any number of diverse careers in the digital sphere.