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How to Become a Digital Marketer: Australian Careers in Marketing

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What is a Digital Marketer?

What will I do?

What skills do I need?

Resources

What is a Digital Marketer?

A digital marketer promotes products and services through online channels. They plan and run campaigns across search engines, social media, email, and websites. The goal is to reach target audiences and help the business grow.

In this role, digital marketers research market trends and create content for websites and social platforms. They track campaign results using tools like Google Analytics. They also work with sales, design, and product teams to align marketing with business goals.

Common tasks include managing social media accounts, improving website content for search engines, and running email campaigns. Digital marketers use data to make decisions and improve results over time.

The demand for skilled digital marketers is growing as businesses shift more activity online. This career suits people who enjoy data, creativity, and problem-solving.

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Career snapshots For Digital Marketers

Digital marketing is a fast-growing occupation in Australia. Around 103,100 people work as Advertising and Marketing Professionals, with around 3,000 new jobs added each year (Jobs and Skills Australia, 2025). Around 82% work full-time, averaging 42 hours per week. The median age in this occupation is 36.

Median weekly earnings are $1,957 before tax, equal to roughly $101,000 per year (Jobs and Skills Australia, 2025). SEEK data shows a 5-year job growth projection of 11.4% for digital marketer roles. Demand is strong across retail, finance, health, technology, and professional services.

What will I do?

Digital marketers drive online growth by connecting brands with their audiences. They blend strategy, content, and data to run campaigns that deliver results.

  • Conduct market research to find trends and opportunities for products and services.
  • Build marketing strategies that match business goals and target audiences.
  • Create and run online campaigns across search, social media, and email platforms.
  • Track campaign performance and use data to improve results and return on investment.
  • Write and produce content for websites, blogs, social media, and email newsletters.
  • Optimise website content for search engines (SEO) and manage paid ads (SEM).
  • Manage social media accounts, including scheduling posts and engaging with followers.
  • Work with sales, design, and product teams to keep messaging consistent.
  • Stay up to date with digital marketing trends and platform changes.

What skills do I need?

Digital marketers need a mix of creative and analytical skills. Strong writing helps them craft messages that engage audiences across different platforms. They must also understand data, using tools like Google Analytics to track results and improve campaigns.

Technical know-how matters too. Familiarity with SEO, email platforms, social media tools, and content management systems is expected in most roles. Digital marketers who adapt quickly to new tools and trends stay ahead in this fast-changing field.

Working well with others is just as important. Digital marketers often work with sales, design, and product teams. Good project management skills help them meet deadlines and run several campaigns at once.

Skills/attributes

  • SEO and SEM knowledge
  • Content creation
  • Data analysis
  • Social media management
  • Email marketing
  • Written communication
  • Analytical thinking
  • Digital literacy
  • Creativity
  • Project management
  • Adaptability
  • Teamwork
  • Time management
  • Understanding of marketing principles
  • Customer focus

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About the author

Laura Atkinson

Laura Atkinson

Laura Atkinson is an Account Management and SEM specialist at Course Finder Group with six years' experience in the Australian education sector. She works day to day with universities, TAFEs and independent training providers, which gives her a close view of how courses map to real career outcomes. She writes practical guidance on career pathways, choosing the right qualification and what to expect when moving into a new field.