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How to Become a Digital Marketing Strategist: Australian

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What is a Digital Marketing Strategist?

What will I do?

What skills do I need?

Resources

What is a Digital Marketing Strategist?

A Digital Marketing Strategist builds and runs marketing plans that help businesses grow online. They use digital channels such as social media, email, search engines, and websites to reach target audiences and drive sales. This role blends creative thinking with data analysis, making it a varied and rewarding career.

Digital Marketing Strategists study how consumers behave online. They analyse data from campaigns to see what works and adjust strategies to get better results. They work with designers, writers, and sales teams to keep all marketing efforts aligned with business goals.

Common tasks include planning campaigns, managing social media, running paid ads, and building content plans. Strategists track metrics such as click-through rates, conversion rates, and return on ad spend. This data-driven approach ensures every campaign has clear, measurable outcomes.

With more businesses shifting their budgets online, demand for skilled Digital Marketing Strategists is strong. Jobs and Skills Australia (2025) reports strong future demand for Advertising and Marketing Professionals. Find digital marketing courses to build your skills at CourseFinder.

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Career snapshots For Digital Marketing Strategists

Digital Marketing Strategists sit within the Advertising and Marketing Professionals group (ANZSCO 2251). This group employs around 103,100 people in Australia (Jobs and Skills Australia, 2025). Around 3,000 new jobs are added each year, and future demand is rated as strong. Median weekly earnings for this group are $1,957 (ABS, May 2025). This works out to around $102,000 per year. Most roles are full-time, at an average of 42 hours per week. The median age of workers in the field is 36, and 63% of professionals are women. Top industries include professional services, financial services, and retail.

What will I do?

A Digital Marketing Strategist shapes a brand’s online presence through planned, data-led campaigns. They lead marketing efforts across digital channels to build awareness, reach audiences, and drive sales. Their work sits at the heart of a business’s growth plan.

  • Planning and building digital ad campaigns to meet sales goals
  • Advising clients on how to reach target markets online
  • Leading campaign production including ad copy, creative assets, and media placement
  • Reviewing data on consumer behaviour and campaign results
  • Tracking and predicting consumer trends to shape future plans
  • Running market research to find demand for new and existing products
  • Building marketing goals and programs to support business growth
  • Running paid ad channels including search (PPC) and social media ads
  • Advising on product mix, pricing, promotions, and distribution to drive results

What skills do I need?

A Digital Marketing Strategist needs a mix of creative and technical skills. Strong analytical ability is essential for reading campaign data and making smart decisions. Good communication skills help strategists work with teams and present results to stakeholders. Most employers want hands-on experience with key digital tools. These include Google Analytics, Google Ads, Meta Business Suite, and email marketing platforms.

Strategy and planning sit at the heart of this role. Strategists must know how to set goals, build campaigns, and measure outcomes. Project management skills also matter, as a strategist typically runs several campaigns at once. Staying current with search algorithm changes, social media trends, and new ad formats is essential. This is a fast-moving field, so continuous learning is part of the job. Explore digital marketing courses at CourseFinder.

Skills/attributes

  • Data analysis and campaign performance tracking
  • Search engine optimisation (SEO) and search engine marketing (SEM)
  • Paid digital advertising (Google Ads, Meta Ads)
  • Social media strategy and management
  • Email marketing and marketing automation
  • Content strategy and content marketing
  • Google Analytics 4 and web analytics tools
  • Consumer research and market analysis
  • Project management and campaign planning
  • Strong written and verbal communication
  • Creative thinking and problem solving
  • Adaptability to new platforms and technology
  • Budget management and ROI reporting
  • Team collaboration and cross-functional working

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