Dual Diploma of Social Media Marketing and Certificate IV in Marketing and Communication

The Dual Diploma of Social Media Marketing (10904NAT) and Certificate IV in Marketing and Communication (BSB40820) from College for Adult Learning is perfect for those looking to kick-start their career in digital marketing with essential social media and fundamental marketing skills.

You'll develop social media skills to increase your online presence both organic and with paid strategies, build your brand identity on social channels and drive users to your website to become paying customers. You'll also learn key marketing skills to provide support to internal stakeholders and the wider team to deliver marketing projects including the creation of communications plans, analysing consumer behaviour, developing content and executing marketing campaigns.

Also, you'll learn how to:

• Identify, evaluate and take advantage of marketing opportunities by analysing market data;
• Develop social media strategies by identifying your audience, choosing the right channels;
• Establish both an organic and paid social media presence to increase brand reach and maximise returns on paid social media;
• Plan, implement and manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.