How to Become a Content Strategist: Australian Careers in Digital Marketing

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Diploma of Social Media Marketing

The 10904NAT Diploma of Social Media Marketing offered by Open Colleges is designed to equip individuals with the essential skills and knowledge needed to thrive in the dynamic world of digital marketing. This course covers a range of key learning areas, including the development of effective social media...

Online

Community Manager, Content Marketing Manager, Content Strategist, Social Media Consultant, Social Media Manager, Social Media Strategist

Price may vary

Self-paced; up to 24 months

Bachelor of Applied Business (Marketing)

The Bachelor of Applied Business (Marketing) offered by Ducere Global Business School is designed to equip students with the essential skills and knowledge needed to thrive in the dynamic field of marketing. This course covers a range of key learning areas, including consumer behaviour, digital marketing strategies, brand...

Online

Campaign Manager, Content Strategist, Digital Marketing Coordinator, Email Marketer, Market Research Analyst, Marketing Consultant, Marketing Manager, Product Manager, Public Relations Manager, Small Business Manager

Price may vary

2-4 years

Brand Experience

The Brand Experience course offered by RMIT Online is designed to equip participants with the skills necessary to create and implement a distinctive brand promise that resonates across all customer touchpoints. In an era where digital presence is paramount, this course focuses on the critical aspects of brand...

Online

Brand Manager, Content Strategist, Creative Director, Marketing Manager

Price may vary

6 weeks, 8 - 10 hours per week

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What is a Content Strategist?

What will I do?

What skills do I need?

Resources

What is a Content Strategist?

A career as a Content Strategist is both dynamic and rewarding, offering individuals the opportunity to shape the way organisations communicate with their audiences. Content Strategists are responsible for developing and implementing comprehensive content plans that align with a company’s goals and resonate with its target audience. They play a crucial role in ensuring that all content is not only engaging but also consistent across various platforms, enhancing the overall brand message.

The responsibilities of a Content Strategist are diverse and multifaceted. They conduct thorough research to understand audience needs and preferences, which informs the creation of tailored content strategies. This involves collaborating with various teams, including marketing, design, and product development, to ensure that content is relevant and impactful. A typical day may include brainstorming sessions, content audits, and performance analysis to refine strategies and improve engagement metrics.

Common tasks for a Content Strategist include creating content specifications, overseeing the production of written and visual content, and ensuring adherence to brand guidelines. They also focus on optimising content for search engines and managing metadata to enhance visibility. By leveraging analytics tools, Content Strategists assess the effectiveness of their strategies, making data-driven decisions to continually enhance content performance.

Overall, a career as a Content Strategist is ideal for those who are passionate about storytelling and enjoy working in a collaborative environment. With the increasing importance of digital content in today’s marketplace, the demand for skilled Content Strategists continues to grow, making it a promising career path for individuals looking to make a significant impact in the world of marketing and communications.

Career snapshots For Content Strategists

The role of a Content Strategist is increasingly vital in today’s digital landscape, where effective communication and content management are key to engaging audiences. This career typically attracts individuals who are creative, analytical, and possess strong communication skills. The average age of professionals in this field tends to be around 30-40 years, with a significant representation of women, making up approximately 70.6% of the workforce.

Average Salary: AU$67,407 per year, with a range from AU$46,000 to AU$137,000 depending on experience and location.
Hours per Week: Most Content Strategists work around 38-40 hours per week, often in a full-time capacity.
Unemployment Rate: The unemployment rate for this role is relatively low, reflecting the high demand for skilled content professionals.
Employment Numbers: Approximately 37,000 individuals are currently employed as Content Strategists in Australia.
Projected Growth: The demand for Content Strategists is expected to grow significantly over the next five years, driven by the increasing importance of digital marketing and content creation.

As businesses continue to recognise the value of strategic content in driving engagement and conversions, the role of the Content Strategist is set to become even more integral. This presents a promising opportunity for those looking to enter or advance in the marketing and communications field.

What will I do?

A Content Strategist plays a crucial role in shaping the voice and direction of an organisation’s content. They are responsible for developing and implementing content strategies that align with business goals, ensuring that all content is engaging, relevant, and effectively reaches the target audience. This role requires a blend of creativity, analytical skills, and a deep understanding of the audience’s needs, making it essential for driving brand awareness and customer engagement.

Create specifications and appropriate content for designated audience – Develop tailored content that resonates with specific target groups, ensuring relevance and engagement.
Follow guidelines for tone, style, and content of writing and communications – Maintain consistency in messaging across all platforms to reinforce brand identity.
Ensure content is consistent and compelling across delivery streams – Oversee the integration of content across various channels, including websites, social media, and email marketing.
Improve content delivery including search engine optimization and metadata management – Enhance the visibility and accessibility of content through effective SEO practices and proper metadata usage.
Collaborate with designers and other team members – Work closely with creative teams to ensure that content is visually appealing and aligns with overall marketing strategies.
Conduct audience research and analysis – Gather insights on audience preferences and behaviours to inform content strategy and improve engagement.
Monitor and evaluate content performance – Use analytics tools to assess the effectiveness of content and make data-driven decisions for future strategies.
Stay updated on industry trends and best practices – Continuously research and adapt to changes in content marketing to maintain a competitive edge.

What skills do I need?

A career as a Content Strategist requires a diverse set of skills that blend creativity with analytical thinking. Strong writing and editing abilities are essential, as they enable the strategist to craft compelling content that resonates with target audiences. Additionally, a deep understanding of content management systems and digital marketing principles is crucial for developing effective content strategies. Familiarity with SEO practices and data analytics tools allows content strategists to optimise content for search engines and measure its performance, ensuring that it meets business objectives.

Collaboration and communication skills are also vital, as content strategists often work closely with cross-functional teams, including designers, marketers, and product managers. They must be adept at understanding the needs of various stakeholders and translating those into actionable content plans. Furthermore, a strategic mindset is necessary to align content initiatives with broader business goals, making it imperative for content strategists to stay informed about industry trends and audience preferences. This combination of skills empowers content strategists to create impactful content that drives engagement and supports organisational success.

Skills/attributes

Strong writing and editing skills
Understanding of content management systems
Knowledge of SEO best practices
Ability to analyse data and metrics
Project management skills
Creative thinking and problem-solving abilities
Excellent communication and collaboration skills
Familiarity with social media platforms and strategies
Ability to adapt tone and style for different audiences
Strategic planning and organisational skills
Attention to detail
Understanding of branding and marketing principles
Ability to work under pressure and meet deadlines
Research skills to stay updated on industry trends
Flexibility and adaptability to changing priorities

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How to Become a Content Strategist: Australian Careers in Digital Marketing

Diploma of Social Media Marketing

Bachelor of Applied Business (Marketing)

Brand Experience

What is a Content Strategist?

Career snapshots For Content Strategists

What will I do?

What skills do I need?

Skills/attributes

Resources

Career Outcomes