Marketing Analytics and Insights

The Marketing Analytics and Insights course offered by RMIT Online is designed to empower marketing professionals with the essential skills needed to leverage data for effective decision-making. This course focuses on practical applications of marketing analytics, particularly through tools like Google Analytics, Tableau, and Adobe Analytics. Participants will learn to measure, analyse, and optimise marketing performance, ultimately enhancing their ability to drive business results through data-driven insights. By the end of the course, learners will produce a video presentation addressing a real-world marketing challenge, showcasing their ability to analyse data and recommend actionable strategies.

This course is particularly suited for early to intermediate marketing professionals who are eager to advance their analytical skills and apply them in real-world scenarios. Throughout the six-week program, participants will explore various aspects of data, including customer segmentation, data visualisation, and ethical considerations in data usage. The course is structured to provide a comprehensive understanding of how to create a holistic view of customers using diverse data sources, ensuring that learners are well-equipped to navigate the evolving landscape of marketing analytics.

With a strong emphasis on practical learning and industry relevance, the Marketing Analytics and Insights course not only enhances participants’ skill sets but also prepares them for the growing demand in the marketing analytics field. Enquire to learn more about how this course can elevate your marketing career.

Upon successful completion of this course you will receive a Marketing Analytics and Insights credential from RMIT Online.

This Marketing Analytics and Insights course equips students with essential skills to leverage data for informed decision-making in marketing. By mastering tools such as Google Analytics and Tableau, participants will enhance their ability to interpret data-driven insights, which is increasingly vital in today’s data-centric business environment. This course is particularly beneficial for marketing professionals seeking to advance their careers and for early-intermediate marketers aiming to solidify their analytical capabilities.

Graduates will not only gain practical experience in solving real-world marketing problems but will also earn an RMIT credential that can be validated and shared on social media platforms. This certification enhances employability and demonstrates a commitment to professional development, opening doors to various job opportunities in the growing field of marketing analytics.