How to Become a Market Research Analyst: Australian Careers in Marketing

7 Courses

Displaying 7 of 7 courses

Filters

Clear all

Location

Industry

Study Mode

Payment Option

Qualification

Course Provider

Bachelor of Applied Business (Marketing)

The Bachelor of Applied Business (Marketing) offered by Ducere Global Business School is designed to equip students with the essential skills and knowledge needed to thrive in the dynamic field of marketing. This course covers a range of key learning areas, including consumer behaviour, digital marketing strategies, brand...

Online

Campaign Manager, Content Strategist, Digital Marketing Coordinator, Email Marketer, Market Research Analyst, Marketing Consultant, Marketing Manager, Product Manager, Public Relations Manager, Small Business Manager

Price may vary

2-4 years

Master of Data Science

The Master of Data Science offered by UNSW Online is designed to equip students with the essential skills and knowledge required to thrive in the rapidly evolving field of data science. This comprehensive program covers key learning areas such as data analysis, machine learning, and data visualisation, providing...

Online

Data Analyst, Data Engineer, Data Scientist, Database Administrator, Machine Learning Engineer, Market Research Analyst, Market Researcher

Price may vary

Accelerated; complete in as little as 2 years

Graduate Certificate in Data Science

The Graduate Certificate in Data Science offered by UNSW Online is designed to equip participants with essential skills in data analysis, machine learning, and data visualisation. This course provides a comprehensive introduction to the fundamental concepts and techniques used in the field of data science, enabling learners to...

Online

Data Analyst, Data Engineer, Data Scientist, Database Administrator, Machine Learning Engineer, Market Research Analyst, Market Researcher

Price may vary

Accelerated; complete in as little as 8 months

Graduate Diploma in Data Science

The Graduate Diploma in Data Science offered by UNSW Online is designed to equip participants with the essential skills and knowledge required to thrive in the rapidly evolving field of data science. This course covers a comprehensive range of topics, including data analysis, machine learning, and data visualisation,...

Online

Data Analyst, Data Engineer, Data Scientist, Database Administrator, Machine Learning Engineer, Market Research Analyst, Market Researcher

Price may vary

Accelerated; complete in as little as 16 months

Graduate Certificate in Business Analytics

The Graduate Certificate in Business Analytics offered by La Trobe University is designed to equip participants with essential skills in data analysis and decision-making. This course provides a comprehensive overview of key learning areas, including data visualisation, statistical analysis, and predictive modelling. Students will gain practical experience in...

Online

Business Analyst, Business Consultant, Business Data Analyst, Business Intelligence Analyst, Business Manager, Business Systems Analyst, Market Analyst, Market Research Analyst, Service Support Analyst, Small Business Analyst

Price may vary

6 months

Data Analytics: Transform

The Data Analytics: Transform course offered by Academy Xi is designed to equip participants with essential skills in data analysis, enabling them to make informed decisions based on data-driven insights. This course covers a range of key learning areas, including data visualisation, statistical analysis, and the use of...

Online

Analyst, Business Analyst, Business Systems Analyst, Customer Analyst, Data Analyst, Financial Analyst, Intelligence Analyst, Logistics Analyst, Market Research Analyst, Risk Analyst, Strategic Analyst

Price may vary

15 weeks, 15-20 hours per week

Marketing Analytics and Insights

The Marketing Analytics and Insights course offered by RMIT Online is designed to empower marketing professionals with the essential skills needed to leverage data for effective decision-making. This course focuses on practical applications of marketing analytics, particularly through tools like Google Analytics, Tableau, and Adobe Analytics. Participants will...

Online

Customer Analyst, Market Research Analyst, Marketing Analyst

Price may vary

6 weeks (5 - 8 hours per week)

On this page

What is a Market Research Analyst?

What will I do?

What skills do I need?

Resources

What is a Market Research Analyst?

A career as a Market Research Analyst offers an exciting opportunity for individuals who are passionate about understanding consumer behaviour and market trends. These professionals play a crucial role in helping businesses make informed decisions by analysing data related to market conditions, consumer preferences, and competitive landscapes. By gathering and interpreting data, Market Research Analysts provide valuable insights that guide marketing strategies, product development, and overall business planning.

The responsibilities of a Market Research Analyst are diverse and engaging. They often begin by designing surveys and questionnaires to collect data from target audiences. Once the data is gathered, analysts employ various statistical techniques to interpret the results, identifying patterns and trends that can inform business strategies. Additionally, they may conduct focus groups or interviews to gain deeper insights into consumer attitudes and preferences. This blend of quantitative and qualitative research ensures that their findings are comprehensive and actionable.

Common tasks for Market Research Analysts include presenting their findings to stakeholders, creating reports that summarise their research, and making recommendations based on their analyses. They work closely with marketing teams to develop effective advertising strategies and assess the potential demand for new products or services. This collaborative aspect of the role not only enhances the effectiveness of marketing campaigns but also fosters a dynamic work environment where creativity and analytical skills are equally valued.

Overall, a career as a Market Research Analyst is both rewarding and impactful. It allows individuals to contribute to the success of businesses by providing insights that drive strategic decisions. With a strong demand for skilled analysts in various industries, this career path offers ample opportunities for growth and professional development, making it an excellent choice for those looking to make a meaningful impact in the business world.

Career snapshots For Market Research Analysts

Market Research Analysts play a crucial role in understanding market dynamics and consumer behaviour. They are responsible for gathering and analysing data to inform business strategies, advertising campaigns, and product development. This profession is essential for companies looking to stay competitive in a rapidly changing market.

Average Age: The average age of Market Research Analysts is approximately 35 years.
Gender Distribution: The field has a diverse gender representation, with a balanced mix of male and female professionals.
Hours Worked: Market Research Analysts typically work around 38 hours per week, with some flexibility for project deadlines.
Average Salary: The average annual salary for Market Research Analysts in Australia ranges from AU$62,534 to AU$130,000, depending on experience and specific roles.
Unemployment Rate: The unemployment rate for this occupation is relatively low, reflecting a steady demand for skilled analysts.
Employment Numbers: Approximately 20,000 individuals are currently employed as Market Research Analysts in Australia.
Projected Growth: The job market for Market Research Analysts is expected to grow steadily, with an increase in demand for data-driven decision-making in businesses.

This information highlights the importance of Market Research Analysts in the business landscape and underscores the potential for a rewarding career in this field.

What will I do?

Market Research Analysts play a crucial role in understanding consumer behaviour and market trends. They gather and analyse data to help businesses make informed decisions about product development, marketing strategies, and overall business operations. By interpreting complex data sets, these professionals provide valuable insights that guide companies in their quest to meet customer needs and stay competitive in the marketplace.

Data Collection – Gather quantitative and qualitative data through surveys, interviews, and focus groups to understand market trends and consumer preferences.
Data Analysis – Use statistical tools and software to analyse data, identifying patterns and insights that inform business strategies.
Market Assessment – Evaluate market conditions and potential demand for new products or services, helping businesses to identify opportunities and risks.
Report Preparation – Create detailed reports and presentations that summarise research findings, making them accessible and actionable for stakeholders.
Competitor Analysis – Monitor and analyse competitors’ activities, strategies, and market positioning to provide insights on industry trends.
Collaboration – Work closely with marketing, product development, and sales teams to align research findings with business objectives.
Trend Monitoring – Stay updated on industry trends, consumer behaviour changes, and emerging technologies that could impact the market.
Strategy Development – Assist in developing marketing strategies based on research insights, ensuring alignment with target audience needs.

What skills do I need?

A career as a Market Research Analyst requires a diverse set of skills that blend analytical thinking with effective communication. Analysts must be adept at collecting and interpreting data to identify market trends and consumer preferences. This involves proficiency in statistical analysis and familiarity with various research methodologies, enabling them to draw meaningful insights from complex datasets. Additionally, strong problem-solving skills are essential, as analysts often need to devise strategies based on their findings to help businesses make informed decisions.

Moreover, effective communication skills are crucial for Market Research Analysts, as they must present their findings clearly and persuasively to stakeholders. This includes creating reports and visual presentations that translate data into actionable recommendations. A solid understanding of marketing principles and consumer behaviour is also beneficial, allowing analysts to align their research with business objectives. Overall, a combination of technical expertise, analytical prowess, and interpersonal skills positions Market Research Analysts for success in a dynamic and evolving field.

Skills/attributes

Analytical skills
Strong communication abilities
Proficiency in statistical software
Data interpretation and analysis
Attention to detail
Problem-solving skills
Understanding of market trends
Ability to conduct surveys and focus groups
Project management skills
Creativity in developing marketing strategies
Teamwork and collaboration
Time management skills
Adaptability to changing market conditions
Knowledge of consumer behaviour
Technical skills in data visualisation

Resources

NATIONAL

QLD

VIC

ACT

TAS

CourseFinder makes every effort to ensure the information we provide is correct at the time of publication. We welcome your input to help keep our career profiles as accurate and up to date as possible. All queries and feedback will be taken into consideration as we conduct periodic reviews of our content. Add your voice to the conversation!

How to Become a Market Research Analyst: Australian Careers in Marketing

Bachelor of Applied Business (Marketing)

Master of Data Science

Graduate Certificate in Data Science

Graduate Diploma in Data Science

Graduate Certificate in Business Analytics

Data Analytics: Transform

Marketing Analytics and Insights

What is a Market Research Analyst?

Career snapshots For Market Research Analysts

What will I do?

What skills do I need?

Skills/attributes

Resources

Career Outcomes