Digital Marketing

Bachelor of Applied Business (Marketing)

Career Outcomes

Campaign Manager

Content Strategist

Digital Marketing Coordinator

Email Marketer

Market Research Analyst

Marketing Consultant

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Study Mode

Online

Awarded by

Torrens University

Qualification

Bachelor's Degree

Course Fee

Price may vary

Duration

2-4 years

Start Date

January, April, July, October - Enquire Now

Payment Option

HECS-HELP

Upfront payment

On this page:

In a nutshell

What you'll need to get it

Subject breakdown

Why Torrens University Australia ?

Where will this course take you?

Career outcomes

Let's talk price

In a Nutshell

The Bachelor of Applied Business (Marketing) offered by Ducere Global Business School is designed to equip students with the essential skills and knowledge needed to thrive in the dynamic field of marketing. This course covers a range of key learning areas, including consumer behaviour, digital marketing strategies, brand management, and market research. Students will engage with real-world case studies and practical projects, allowing them to apply theoretical concepts in a practical context, which enhances their understanding and prepares them for the workforce.

Throughout the program, learners will develop critical thinking and analytical skills, enabling them to make informed marketing decisions. The curriculum is tailored to reflect current industry trends and practices, ensuring that graduates are well-prepared to meet the demands of employers. With a focus on innovation and creativity, the course encourages students to explore new marketing technologies and methodologies, fostering a mindset that is adaptable to the ever-evolving business landscape.

This course not only aims to build foundational marketing knowledge but also emphasises the importance of ethical practices and social responsibility in business. By integrating these principles into the learning experience, Ducere Global Business School prepares students to become responsible leaders in the marketing sector. Enquire to learn more.

Ducere Online Bachelor Program

What You'll Need to Get In

To be eligible to enrol in this course, you must:

Have completed Year 12 (or equivalent); OR
Have successfully completed a Higher Education qualification; OR
Have successfully completed a Vocational qualification (AQF Level 4); OR
Qualify for a Work and Life Experience Entry with demonstrated skills and knowledge gained through paid or unpaid employment, formal learning and/or non-formal learning (presented on a current resume with attached cover letter).

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Subject Breakdown

In this business marketing course, the key areas you will cover include:

Advanced Digital Marketing
Competitive Market Positioning
Marketing Strategy and Planning
Project Management and Leadership
Innovation and Design Thinking
Big Data and Market Research
Brand Development and Product Management

Why Torrens University Australia ?

Torrens University Australia offers a unique and flexible approach to education, allowing students to tailor their studies to fit their individual lifestyles. With an innovative digital learning system, students can enjoy the benefits of personalised guidance from experienced academics while accessing a wealth of resources, including work placements, mentorship, and internship opportunities. Whether attending live classes or viewing recorded sessions, learners can connect with both lecturers and peers, ensuring a supportive and engaging educational experience available 24/7.

The university’s technology degrees are designed to equip students with both foundational and advanced skills in specialised areas. These programs are co-designed, co-developed, and co-delivered in collaboration with industry leaders such as IBM, AWS, Fortinet, and ACS, ensuring that graduates are well-prepared for the demands of the modern workforce. Torrens University is committed to empowering students to achieve their career aspirations through high-quality education and practical learning opportunities.

Where will this course take you?

Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Applied Business (Marketing) from Torrens University Australia.

Learning outcomes

Thorough knowledge of marketing fundamentals and their evolution in the digital landscape
Skills to develop and manage marketing strategies that are culturally sensitive and globally adaptable
Identify, analyse and solve marketing challenges within both new and established organisations
Skills to self-start and self-manage work-related projects within digital environments
Ability to identify, analyse and solve business challenges within both new and established organisations
Knowledge of the ‘triple bottom line’ of business, considering the impacts business decisions have on not only financial outcomes but social and environmental outcomes as well

Let's talk price

HECS-HELP

This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, you may not need to pay upfront.

Instead, the Australian government will pay your course fees directly to the provider on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,435 (2024-25 income year).

Find out more about government study loans here.

Find out if this course is right for you

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Get a free course eBrochure

Complete the form and we'll email you a free PDF course brochure.