In a rapidly-changing business world, employers need graduates with practical experience, the ability to adapt to change and a readiness to handle big ideas. With that in mind, Ducere and Torrens University Australia are proud to offer a Bachelor of Applied Business (Marketing) that connects marketing creativity with the innovation skills of the 21st century. If you want to harness your creative skills towards professional success, then this is the degree for you!
You'll learn the latest tools of brand development, digital strategy and campaign management. Acquire real skills in market research, content planning and digital disruption by creating bespoke marketing plans as part of your degree. Be empowered with the skills to analyse global markets, explore new strategies and collaborate with teams to create and run effective campaigns.
This Bachelor of Applied Business (Marketing) combines an immersive online learning experience with a practical and industry-relevant assessment model. Through this groundbreaking approach, you'll be empowered with the skills to analyse global markets, explore new strategies and collaborate with teams to create and run effective campaigns.
You will develop an industry-relevant project portfolio as part of your degree, learn practical insights from cutting-edge designers and startup marketers and attend dynamic industry events with course partners including KPMG, NAB, PwC, Telstra and more. With no exams, you'll benefit from a unique learning and assessment model focused on practical industry skills, achieved through holistic and applied assessment tasks. Complete assignments relevant to you, your current workplace and your future business. Work on meaningful case studies and innovative marketing projects. If that sounds like you enquire today, and find out why over 44% of Ducere students received a salary increase or a promotion before graduating!
Ducere Online Bachelor Program
What You'll Need to Get In
To be eligible to enrol in this course, you must:
Have completed Year 12 (or equivalent); OR
Have successfully completed a Higher Education qualification; OR
Have successfully completed a Vocational qualification (AQF Level 4); OR
Qualify for a Work and Life Experience Entry with demonstrated skills and knowledge gained through paid or unpaid employment, formal learning and/or non-formal learning (presented on a current resume with attached cover letter).
In this business marketing course, the key areas you will cover include:
Advanced Digital Marketing
Competitive Market Positioning
Marketing Strategy and Planning
Project Management and Leadership
Innovation and Design Thinking
Big Data and Market Research
Brand Development and Product Management
Why
Ducere Global Business School?
Ducere delivers Australia’s most innovative online degrees, together with its university partners. We believe that to be the best you need to learn from the best. With Ducere, you will gain insights from a global faculty of 250+ world leaders including Presidents, Prime Ministers, billionaires, philanthropists, Fortune 500 CEOs, Nobel Peace Prize Winners and more. You will gain practical skills by solving real-world projects with our industry partners such as KPMG, PwC, Disney, ATO, Telstra, Make-A-Wish and many more.
Over 44% of Ducere Students Receive a Salary Increase or Promotion Before Graduating.
No Exams. Real business projects.
Tailor your assignments to your passions
Unparalleled student support
$1.4 million in scholarships awarded in the last 3 years
Eligible Australian Students pay nothing upfront with FEE-HELP
Torrens Dynamic Online Learning mode means you can study at your own pace. By providing you with on-demand access to course materials and content, you can study when you want, where you want.
Torrens also runs Touch-Point weekend sessions that allow you to hear from industry professionals, chat to lecturers and expand your network.
Torrens students will also have access to Torrens Success Coaches, who will help you align your strengths and learning with your goals. From the moment you are admitted to your course, a Success Coach will be available to help you successfully navigate the educational landscape and build your personal and professional skills.
STUDENT TESTIMONIALS
All student testimonials for Ducere Global Business School
"What attracted me to the Dūcere MBA was the focus on Leadership and Innovation – two fundamental skills that are critical to being successful in today’s challenging business environment. The level of interaction is far more personal and targeted than my experience with other higher education providers. Dūcere have really focused on the cohort being almost an extended family – working together to ensure everyone gets the most out of the course, irrelevant of their past experience. I have no doubt that, thanks to the way in which the Dūcere MBA course is structured, I will emerge a more enlightened and confident leader for my future career."
Ben K., Master of Business Administration (Innovation and Leadership)
"This MBA is truly exciting. It is demonstrative of the commitment Dūcere and UC have to building a nation of learners – irrespective of your age or academic status. Through education we really do see the opportunities in front of us – and work respectfully together to dream, believe and achieve."
Erin P., Master of Business Administration (Innovation and Leadership)
"It is clear that Dūcere care about my learning. Every part of the program is thought out with the best intentions to maximise our experience and growth as individuals and future leaders. I have never been part of an academic pursuit like this one, where the balance of practicality and theory is so well considered and integrated."
Scott D., Master of Business Administration (Innovation and Leadership)
Where will this course take you?
Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Applied Business (Marketing) from Torrens University Australia.
Learning outcomes
Thorough knowledge of marketing fundamentals and their evolution in the digital landscape
Skills to develop and manage marketing strategies that are culturally sensitive and globally adaptable
Identify, analyse and solve marketing challenges within both new and established organisations
Skills to self-start and self-manage work-related projects within digital environments
Ability to identify, analyse and solve business challenges within both new and established organisations
Knowledge of the ‘triple bottom line' of business, considering the impacts business decisions have on not only financial outcomes but social and environmental outcomes as well
Career Outcomes
Wondering where a career in marketing could take you? Potential job outcomes may include: Potential marketing career outcomes include: Advertising or Marketing Professional, Marketing Coordinator, Digital Marketing Manager, Brand Manager, Marketing Research Assistant, Marketing Assistant, Advertising Executive.
If you are an Australian citizen, you may be eligible to receive a government HECS-HELP loan, meaning you can defer payment of your fees.
Alternatively, you can pay your course fees upfront.
HECS-HELP
You may be eligible to receive HECS-HELP for this course!
This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, you may not need to pay upfront.
Instead, the Australian government will pay your course fees directly to the provider on your behalf. You'll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $47,014 (2021-22 income year).
