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How to Become an Email Marketer: Australian Careers in Marketing

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What is a Email Marketer?

What will I do?

What skills do I need?

Resources

What is a Email Marketer?

An email marketer plans and runs email campaigns for a business. They write the copy, design the layouts, split the audience into groups, and track results. The goal is to keep customers engaged and drive sales through the inbox.

Email marketers work with data as much as with words. They test subject lines, check open rates, and change their approach based on what the numbers show. This mix of creativity and analysis makes the role both varied and rewarding.

Most email marketers work in-house at medium to large businesses, or at digital marketing agencies. Retail, finance, education, and health are among the sectors with strong demand. The role suits people who enjoy writing, enjoy data, and want to see clear results from their work.

All Australian email campaigns must comply with the Spam Act 2003 (Cth). Email marketers must understand the rules, including consent and opt-out processes. The Australian Communications and Media Authority (ACMA) enforces these laws.

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Career snapshots For Email Marketers

Email marketing is a core function in digital marketing teams across Australia. Email marketers earn an average of $85,000 per year (SEEK, June 2026). Entry-level roles start at $65,000. Senior roles pay up to $115,000. Most full-time roles are 38 hours per week, with many positions offering flexible or remote work.

The Australian digital marketing workforce is growing. Employment for digital marketing specialists is expected to keep rising (Jobs and Skills Australia, 2024). Growth in e-commerce and online sales is driving demand. Email marketers with skills in automation and data are among the most sought-after in the field.

No mandatory licensing or registration applies to this role in Australia. However, all email campaigns must comply with the Spam Act 2003 (Cth). The main professional body is the Australian Marketing Institute (AMI). AMI offers certification and development pathways for marketers at every career stage.

What will I do?

Email marketers sit at the centre of a business’s direct communication with its customers. They run campaigns that keep customers engaged and turn prospects into buyers. The work is equal parts strategy, writing, design, and data.

  • Plan email campaigns that align with business goals and audience preferences.
  • Write clear, engaging email copy that prompts the reader to act.
  • Segment subscriber lists to send the right message to the right people.
  • Design or brief email templates that work across devices and email clients.
  • Set up automated workflows for welcome emails, follow-up sequences, and re-engagement campaigns.
  • Run A/B tests on subject lines, calls to action, and content to find what works best.
  • Track open rates, click-through rates, and conversions to assess campaign performance.
  • Maintain subscriber lists and manage opt-ins and opt-outs in line with the Spam Act 2003 (Cth).
  • Work with other teams to align email activity with broader marketing goals.
  • Stay current with email marketing trends, tools, and platform updates.

What skills do I need?

A career as an email marketer calls for a blend of creative and analytical skills. Writing is at the core. You need to craft clear, engaging copy that prompts action. You also need to understand how email platforms work and how to read campaign metrics. Adjusting your approach based on data is a key part of the job.

Knowledge of Australian email compliance is essential. The Spam Act 2003 (Cth) sets strict rules around consent and opt-outs, and every email marketer must understand them. Skills in segmentation, A/B testing, and automation tools will also help you get better results from every send.

Skills/attributes

  • Clear and persuasive writing
  • Email platform skills (Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud)
  • Audience segmentation and list management
  • Data analysis and campaign metrics
  • A/B testing and optimisation
  • Knowledge of the Australian Spam Act 2003 (Cth)
  • Marketing automation and workflow setup
  • Basic graphic design and email layout skills
  • Attention to detail and proofreading
  • Collaboration with sales, content, and design teams
  • Time management and campaign scheduling
  • Adaptability to new platforms and industry trends

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About the author

Laura Atkinson

Laura Atkinson

Laura Atkinson is an Account Management and SEM specialist at Course Finder Group with six years' experience in the Australian education sector. She works day to day with universities, TAFEs and independent training providers, which gives her a close view of how courses map to real career outcomes. She writes practical guidance on career pathways, choosing the right qualification and what to expect when moving into a new field.