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How to Become a Digital Marketing Assistant: Australian Careers in Marketing

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What is a Digital Marketing Assistant?

What will I do?

What skills do I need?

Resources

What is a Digital Marketing Assistant?

A Digital Marketing Assistant helps companies grow online. They support campaigns on social media, email, and websites. This is an entry-level role that suits creative, tech-savvy people.

The role supports the wider marketing team. Tasks include posting on social media, drafting emails, tracking data, and helping make content. You work with designers, copywriters, and managers to keep work on track.

Digital Marketing Assistants work across many industries. Retail, finance, education, and media firms all hire for this role. You may work for one company or at an agency that serves many clients.

This role is a strong start to a marketing career. With time, you can move into roles such as SEO specialist, social media manager, or paid ads manager. The skills you build here are valued across all industries.

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Career snapshots For Digital Marketing Assistants

Digital Marketing Assistants work in one of Australia’s most active and growing fields. The broader Advertising and Marketing Professionals group employs 103,100 people nationally. Around 3,000 new roles are added each year (Jobs and Skills Australia, 2025).

The median age in this occupation is 36. Women make up 63% of the workforce. Most positions are full-time, with an average of 42 hours per week (Jobs and Skills Australia, 2025).

Entry-level Digital Marketing Assistants typically earn $55,000 to $65,000 per year. With experience and specialist skills, salaries can rise to $80,000 or more (SEEK Career Insights, 2026). The role is found across retail, financial services, media, education, and tech sectors.

What will I do?

A Digital Marketing Assistant supports the marketing team with a wide range of online tasks. The role combines creative work with data review, making each day varied and fast-paced. These are the main tasks in this role.

  • Social media: scheduling posts, replying to comments, and tracking engagement across channels
  • Content creation: writing blog posts, social copy, and email content that fits the brand voice
  • Campaign data: reviewing results from Google Analytics and ad platforms to report on performance
  • Email marketing: helping to build, send, and track campaigns using tools like Mailchimp or HubSpot
  • SEO support: researching keywords and updating on-page content for better search rankings
  • Market research: tracking industry trends, competitor activity, and audience behaviour
  • Admin support: coordinating schedules, managing asset files, and keeping project trackers up to date
  • Event support: helping to plan and promote online events such as webinars and product launches

What skills do I need?

A Digital Marketing Assistant needs a mix of creative and data skills. Strong writing is key. You will write posts, emails, and content that must be clear, catchy, and on-brand.

You also need to be good with data. Reading reports from Google Analytics or social media dashboards is part of daily work. From this data, you help the team decide what content to create.

Good time management matters too. You may run several campaigns at once, each with its own due dates and platforms. An eye for detail helps you catch errors before content goes live.

Being adaptable is key in this field. Digital tools and platforms change fast. A willingness to learn new tools and stay up with trends will help you grow in this role.

Skills/attributes

  • Written and verbal communication
  • Social media platform management
  • SEO fundamentals and keyword research
  • Data analysis and reporting
  • Email marketing and CRM tools
  • Basic graphic design (e.g. Canva, Adobe Photoshop)
  • Web content management systems
  • Google Analytics and digital ad platforms
  • Time management and organisation
  • Attention to detail
  • Creative thinking and problem solving
  • Teamwork and collaboration
  • Adaptability to new tools and trends

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About the author

Laura Atkinson

Laura Atkinson

Laura Atkinson is an Account Management and SEM specialist at Course Finder Group with six years' experience in the Australian education sector. She works day to day with universities, TAFEs and independent training providers, which gives her a close view of how courses map to real career outcomes. She writes practical guidance on career pathways, choosing the right qualification and what to expect when moving into a new field.