Marketing

Certificate IV in Marketing and Communication

BSB40820

Career Outcomes

Digital Marketing and Communications Officer

Digital Marketing Assistant

Digital Marketing Coordinator

Market Research Assistant

Marketing Analyst

Marketing Coordinator

View All

Study Mode

Online

Awarded by

Swinburne Open Education (RTO: 3059)

Qualification

Certificate IV

Course Fee

Price may vary

Duration

12 - 18 months (self-paced)

Start Date

Start Anytime

Payment Option

Fee For Service

On this page:

In a nutshell

What you'll need to get it

Subject breakdown

Why Swinburne Open Education ?

Where will this course take you?

Career outcomes

Let's talk price

This course meets the Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

In a Nutshell

The BSB40820 Certificate IV in Marketing and Communication, offered by Swinburne Open Education, is a nationally recognised qualification designed for those looking to build a solid foundation in marketing and communications. Awarded by Swinburne University of Technology, this course is delivered entirely online and can be completed in 12 to 18 months at a self-paced rate, making it well suited to those balancing study with work or other commitments. Whether starting out in the field, upskilling in a current role, or making a career change, the BSB40820 Certificate IV in Marketing and Communication provides practical, industry-relevant skills valued by employers across Australia.

Across 13 online modules, students explore a broad range of learning areas spanning both marketing and communications disciplines. Core areas of study include coordinating marketing activities, analysing consumer behaviour, understanding the communications industry, and developing strong written and presentation skills. Elective units extend this foundation into digital and emerging areas, covering topics such as e-marketing communications, digital content creation, social media strategy development, and big data analysis. Assessments are varied and practical, incorporating online quizzes, short answer questions, projects, case studies, and video role plays, giving students the opportunity to apply their learning in realistic contexts.

The course is delivered through Swinburne Open Education’s online learning platform, accessible on desktop, tablet, or mobile, so students can study from anywhere at any time. Learning is supported by trainer-led online sessions and an active online community. Graduates of the BSB40820 Certificate IV in Marketing and Communication are equipped to pursue a range of roles within marketing, communications, digital marketing, and market research. Enquire to learn more about how this course can support the next step in a marketing and communications career.

Please note: this course is not government funded.

What You'll Need to Get In

To be eligible to study this course, applicants must meet the following entry requirements:

Applicants must be 18 years old or older.
This course is not available to international students

IT requirements:
Device requirement: To complete the Analyse Big Data unit (BSBXBD403), you’ll need access to a Windows computer to use Power BI Desktop. If you’re using a Mac or iPad, you’ll need to borrow a Windows device from a friend, family member, or workplace to complete this part of the course.

Subject Breakdown

Course Units

The BSB40820 Certificate IV in Marketing and Communication comprises six core units and six elective units.

Core Units

BSBCMM411 Make presentations
BSBCRT412 Articulate, present and debate ideas
BSBMKG433 Undertake marketing activities
BSBMKG435 Analyse consumer behaviour
BSBMKG439 Develop and apply knowledge of communications industry
BSBWRT411 Write complex documents

Elective Units

BSBCRT411 Apply critical thinking to work practices
BSBMKG442 Conduct e-marketing communications
BSBXBD403 Analyse big data
BSBXCM401 Apply communication strategies in the workplace
SIRXECM002 Prepare digital content
SIRXMKT006 Develop a social media strategy

Why Swinburne Open Education ?

Swinburne Open Education is an online education provider offering nationally recognised vocational qualifications across a range of in-demand industries, with all qualifications awarded by Swinburne University of Technology. Their course areas include business, accounting and bookkeeping, HR management, project management, marketing, early childhood education, community services, animal care, and visual and graphic design. All courses are delivered fully online and designed to be studied on any device — desktop, tablet, or mobile.

Swinburne Open Education develops its courses in partnership with Australian industry, with the aim of preparing students for real workforce needs. Students learn through trainer-led online sessions, interactive content, and an online platform that includes forums and direct messaging with lecturers and peers. Assignment submission and grading alerts are built into the platform, keeping study organised and on track.

Support is a clear focus for Swinburne Open Education. A dedicated team is available to help students stay on track and reach their career goals. The flexible, self-paced format suits people at any stage — whether balancing study with work and family commitments, or starting fresh in a new direction. All qualifications are nationally recognised under the Australian Qualifications Framework and issued under RTO 3059.

Where will this course take you?

Upon successful completion of this course you will receive a BSB40820 Certificate IV in Marketing and Communication from Swinburne Open Education.

This nationally recognised qualification equips graduates with practical skills in digital marketing, social media strategy, consumer behaviour analysis, market research, and digital content creation. These are skills valued by employers across a wide range of Australian industries. Graduates may pursue entry-level and coordinator-level roles such as marketing and communications officer, digital marketing assistant or coordinator, advertising account coordinator, market research assistant, or junior marketing analyst.

The qualification also provides a strong foundation for those looking to upskill or change career direction into the marketing and communications field. With digital marketing roles in growing demand across Australia, this course offers a practical pathway into a field where versatile communication, critical thinking, and data analysis skills can be applied across many industries and workplace settings.