CourseFinder logo – Australia’s leading course comparison site

How to Become a Digital Strategist: Australian Careers in Marketing

1 Course

On this page

What is a Digital Strategist?

What will I do?

What skills do I need?

Resources

What is a Digital Strategist?

A Digital Strategist plans and runs online marketing campaigns for businesses. They study market trends, consumer data, and channel results to build plans that grow brand reach and drive sales.

In day-to-day work, Digital Strategists work with designers, content writers, and data analysts. They keep all digital activity in line with the wider business goals. They track results and adjust their plans based on what the data shows.

Key tasks include building content plans, managing social media, improving search rankings, and running email campaigns. They use tools like Google Analytics to measure results and guide decisions.

Digital strategy offers strong career growth. As businesses shift more budget to online channels, skilled strategists are in high demand. This career suits people who enjoy both creative thinking and working with data.

Icon

Career snapshots For Digital Strategists

Digital Strategists in Australia typically work in digital agencies, tech companies, or large in-house marketing teams. Most roles are full-time, with standard hours of 38 to 40 per week. The field has a mix of permanent and contract roles, with senior positions most common in Sydney and Melbourne.

The average salary for a Digital Strategist in Australia is around $85,000 to $90,000 a year (source: SEEK, 2026). Entry-level roles start around $70,000, while senior and director-level roles can exceed $130,000. Pay is higher in major cities and for those with specialist skills in paid media or data analysis.

Demand for this role is growing as Australian businesses continue to shift marketing spend online. Career progression typically moves from digital marketing coordinator to strategist, then into management roles. Joining the Australian Marketing Institute (AMI) supports career growth in this field.

What will I do?

A Digital Strategist shapes a company’s online presence by planning and running digital marketing campaigns. They use data and research to make smart decisions that grow brand awareness and drive conversions. The role calls for both creative thinking and analytical skill.

  • Conduct Market Research – Study market trends and consumer behaviour to guide digital strategy.
  • Build Digital Marketing Plans – Create strategies that cover SEO, social media, and content marketing.
  • Monitor Campaign Performance – Use analytics tools to track results and adjust campaigns.
  • Work with Creative Teams – Partner with designers and content creators to produce engaging digital content.
  • Manage Social Media – Oversee social media content, scheduling, and audience engagement.
  • Optimise Website Performance – Improve site usability and search rankings to meet marketing goals.
  • Run A/B Testing – Test different strategies and content to find what works best.
  • Stay Across Digital Trends – Keep up with the latest tools and platforms to stay competitive.
  • Report on Key Metrics – Prepare performance reports and present findings to stakeholders.
  • Work with Stakeholders – Align digital strategies with broader business goals through clear communication.

What skills do I need?

A Digital Strategist needs a mix of creative and analytical skills. Strong planning lets them build digital campaigns that support business goals. Data skills help them read results and make smart changes. A working knowledge of tools like Google Analytics, social media platforms, and email software is also key.

Good comms skills matter too, as Digital Strategists present ideas to teams and clients. The digital world changes fast, so a drive to keep learning is essential. Staying up to date with new platforms and tools helps strategists stay sharp.

Skills/attributes

  • Strategic Planning
  • Data Analysis
  • Digital Marketing
  • SEO and SEM
  • Social Media Marketing
  • Google Analytics
  • Content Planning
  • Email Marketing
  • Project Management
  • Market Research
  • Creative Problem Solving
  • Communication Skills
  • Budget Management
  • User Experience (UX) Awareness
  • Adaptability to New Technologies

CourseFinder makes every effort to ensure the information we provide is correct at the time of publication. We welcome your input to help keep our career profiles as accurate and up to date as possible. All queries and feedback will be taken into consideration as we conduct periodic reviews of our content. Add your voice to the conversation!

Related Careers

About the author

Laura Atkinson

Laura Atkinson

Laura Atkinson is an Account Management and SEM specialist at Course Finder Group with six years' experience in the Australian education sector. She works day to day with universities, TAFEs and independent training providers, which gives her a close view of how courses map to real career outcomes. She writes practical guidance on career pathways, choosing the right qualification and what to expect when moving into a new field.