Certificate IV in Marketing and Communication

Want more course info?

Enquire Now
Enquire Now
  • Awarded by


  • Qualification

    Certificate IV

  • Study Mode


  • Payment Options

    Payment planUpfront payment

  • Duration

    12-18 months

  • Start Date

    Anytime – start today!

  • Location


  • Course Fee

    Price may vary

  • Career Outcomes

    Marketing Manager | Marketing Coordinator | Digital Marketing Manager | Market Researcher | View all

This course meets the Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

Enquire Now
  • In a Nutshell

    Marketing techniques develop and change according to their purpose and context. With this BSB40820 Certificate IV in Marketing and Communication qualification from Upskilled, you can get up-to-date knowledge and the confidence to apply bespoke marketing solutions.

    The course covers public relations and marketing, with the key skills ranging from presenting products to analysing markets and consumer behaviours and building client relationships. Studying these components online will help you get your foot in the door as a professional marketer, with skills that will be relevant across many industries. The course will teach you industry-essential skills such as how to analyse consumer behaviour, how to develop and apply knowledge of communications industry, how to apply business risk management processes, how to articulate, present and debate ideas and how to promote products and services, amongst others.

    By the end of the course you will be ready to take on the exciting world of marketing and consumer communications, and start an interesting and rewarding career.

  • What You'll Need to Get In

    To be eligible, applicants must meet the following entry criteria:

    • English language proficiency (Year 12 English or equivalent); OR
    • Obtain a certificate III before enrolling in a certificate IV level qualification; OR
    • Demonstrate appropriate academic standing or workplace experience for the chosen qualification
  • Subject Breakdown

    In this marketing course, the units of competency you will study include:

    • BSBWRT411 - Write complex documents
    • BSBCMM411 - Make Presentations
    • BSBMKG433 - Undertake marketing activities
    • BSBMKG435 - Analyse consumer behaviour
    • BSBMKG439 - Develop and apply knowledge of communications industry
    • BSBCRT412 - Articulate, present and debate ideas
    • BSBXCM401 - Apply communication strategies in the workplace
    • BSBTWK401 - Build and maintain business relationships
    • BSBOPS403 - Apply business risk management processes
    • BSBESB404 - Market new business ventures
    • BSBMKG431 - Assess marketing opportunities
    • BSBMKG434 - Promote products and services

    Upskilled may make changes to this course from time to time to reflect changes introduced to the relevant Training Package or meet other regulatory requirements.

  • Why Upskilled?

    Upskilled is a government approved training organisation (RTO number 40374) that specialises in providing online vocational education and training solutions to both individuals and organisations. They offer a diverse range of courses designed to enhance skills and knowledge across IT, Business, and Community Services industries, and have seen over 30,000 students successfully graduate and go on to fulfil their career goals. All Upskilled courses are delivered 100% online via their proprietary MyUpskilled platform and are designed with flexibility in mind, so that studying can fit in with anyone’s busy work and life schedules.

    Upskilled work closely with industry experts to ensure that their courses are current and industry-relevant and provide a great learning experience via delivering insightful and engaging content. They partner with industry leaders such as AWS Academy, Australian Human Resources Institute and Social Media Academy to ensure that course content is of the highest quality and that graduates possess industry insider knowledge that will help them with progressing their careers. Upskilled online learning hub is designed to assist students with managing their study load, finances and eventual job seeking efforts.

    As a student of Upskilled, you will have access to continued support, advice and guidance from your online trainer via phone or email. Your trainer will give you valuable feedback on your assessments and help you with your course material. Additional support with your study is also available during out-of-work hours via phone or Skype.

    Upskilled recognise that learning is an interaction. For that reason, they've put in place the right tools that deliver effective skills learning and are interactive too. By understanding how people systemise information effectively, Upskilled has been able to develop online programs that make study natural, rewarding, and fun.


    All student testimonials for Upskilled

    "So much better than TAFE and very good instructors that actually care. With all of the IT technical training it was very well done."

    Angus Blackburn , Certificate II in Information, Digital Media and Technology

    "I wanted to say a big thank you to Upskilled for its wonderful support during my study. It was a pleasure to do a course through such a professional organisation, and I will be recommending the course to my friends. Again, many thanks!"

    Beverley Chamberlain , Certificate IV in Business Administration

    "My initial reason for attending was to have my experience recognised with a certificate. However, as I settled into the course, I found that I embraced new ideas and concepts, and with each unit found a renewed enthusiasm and confidence to make changes to processes I currently use in my work. I thank Upskilled for being so informative and helpful throughout this course. I have found the Upskilled trainers to be down to earth and professional. I know I have grown and contributed to the running of the course, which I recommend to anyone currently working in the field."

    Lorraine Timpano , Certificate IV in Business Administration

    "I recently completed a Certificate IV course in Frontline Management at the Crowne Plaza, Terrigal. Our trainer was Don who, from the outset, made all participants feel very relaxed and comfortable, setting the tone for the days that followed. This was quite an achievement given the diversity of backgrounds and occupations in attendance. Don obviously has a lot of relevant life experience, making him the perfect person to deliver this kind of training. His real world examples were delivered with confidence and humour and were always in sync with unit material, which ensured we remained on track."

    Stephen Wilkinson , Certificate IV in Leadership and Management (previously known as Certificate IV in Frontline Management)

    "Upskilled offered a prompt, friendly and efficient service. My increased knowledge of human resources has provided me with a greater understanding and awareness of the many functions within HR and an increased confidence in my current role. The facilitator was fantastic, very motivating and encouraging. The course attendees came from a diverse range of companies and disciplines including legal, IT, recruitment, and retail. It was interesting to share our experiences of how HR functions are carried out by different industries."

  • Where will this course take you?

    Upon successful completion of this course you will receive a nationally recognised, accredited BSB40820 Certificate IV in Marketing and Communication qualification from Upskilled.

    Using well-developed marketing skills can have a big impact on a business's bottom line. As a qualified marketing professional you will have valuable skills which you can apply to a broad range of commercial contexts.

    If you're a sales professional looking for your first qualification in marketing or you're interested in getting your market research credentials, then this Certificate IV in Marketing and Communication will take you to that next level as a marketing or public relations officer. With this recognised qualification you will show yourself to be able to read the market and apply solutions in response to client and product needs – expertise that all businesses can benefit from.

  • Career Outcomes

    Wondering where a career in marketing could take you? Potential job outcomes may include: Potential marketing career outcomes include: Advertising or Marketing Professional, Marketing Coordinator, Digital Marketing Manager, Brand Manager, Marketing Research Assistant, Marketing Assistant, Advertising Executive.

  • Let's talk price

    Full cost for this course is $4,250. Upskilled offers a choice of two convenient payment options to help make studying more affordable:

    Option 1 – Save 30% when you pay upfront

    Total course cost:$2,975 (down from $4,250)

    Option 2 – Use a flexible payment plan

    No deposit, no interest to pay for 24 months. Get started for just $66 a week! 

Keen to Find Out More?

Fill out this form and a Study Consultant from Upskilled will get back to you.


First Name

Last Name


Phone Number


Country of Residence

What is the reason for your enquiry?

Cost of the course Length of the course Location Study mode Career outcomes Start Dates Reputation of the provider Course financing options Other (please specify)

When would you like to start?

pdf iconWe'll email you your FREE Course eBrochure
Click to read our privacy policy
Bot image