WHAT IS A MARKETING MANAGER?

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What do I need to study to become a Marketing Manager?

Edith Cowan University

A Bachelor of Arts is a dynamic, cross-disciplinary course that enables students to turn their personal interests and passions into viable careers.

APM College of Business & Communications at Torrens University

Take the first step in an exciting career connecting people and solutions by studying this Bachelor of Business (Marketing) course. 

William Blue College of Hospitality Management at Torrens University

Become a key leader in the rapidly growing tourism industry by studying this global-focused Bachelor of Business (Tourism Management) course. 

General Assembly

Turn your creativity into a career with this industry-relevant practical online Digital Marketing Part-Time course from General Assembly.

MCI Institute

The Diploma of Business (BSB50215) is a comprehensive, versatile course for those wishing to gain the skills and knowledge needed to run a successful business.

Sarina Russo Institute

Get a head start in your business career with this hands-on Diploma of Business (BSB50215) course – study online for maximum flexibility!

Sarina Russo Institute

Become a business leader! This online Diploma of Leadership and Management (BSB51915) course gives you the key skills you'll need to successfully lead and manage a team!

BSB51915

Diploma of Leadership and Management

Become a business leader! This online Diploma of Leadership and Management (BSB51915) course gives you the key skills you'll need to successfully lead and manage a team!
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It only takes a minute!

BSB51915

Diploma of Leadership and Management

Online | Payment plan,Upfront payment
It only takes a minute!
APM College of Business & Communications at Torrens University

Start an exciting new career and get qualified within a year with this workplace-focused Diploma of Marketing. 

Patrick Careers Academy

Grow your skillset and take a bold career step with this practical online Diploma of Marketing and Communication (BSB52415) course from Patrick Careers Academy.

Rose Training Australia

Whether you're seeking a managerial role, want to upskill or you're new to social media marketing, this recognised Diploma of Social Media Marketing from Rose Training Australia will help get you to where you want to go! 

10118NAT

Diploma of Social Media Marketing

Whether you're seeking a managerial role, want to upskill or you're new to social media marketing, this recognised Diploma of Social Media Marketing from Rose Training Australia will help get you to where you want to go! 
Quick View

It only takes a minute!

10118NAT

Diploma of Social Media Marketing

Online,Blended | Payment plan,Upfront payment
It only takes a minute!
Griffith University

Channel your creative thinking and problem-solving skills and enhance your career path with this online Graduate Certificate in Marketing course.

Deakin University

The Master of Business Administration is one of Australia's premier business education programs for the business leaders of tomorrow.

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What is a Marketing Manager?

Marketing Managers govern the overall marketing activities of a company or organisation, overseeing the entire marketing team and all its endeavours. They drive the branding, advertising, and public relations strategies and campaigns, liaising with other department heads, such as sales and product development, in order to achieve a cohesive vision.

Leading initiatives to expand the customer base, the Marketing Manager organises and evaluates market research, identifies new business opportunities, develops the marketing strategy and maintains customer relationships. They create and enforce budgets, conduct brainstorming sessions and are responsible for managing the employees within their department.

Larger organisations sometimes employ multiple Marketing Managers, who report to a Chief Marketing Officer (CMO), while in a small business the Marketing Manager may have a more hands on role requiring them to be more involved with the day-to-day operations of the department.

What do do?

  • Overseeing and managing employees within the marketing department.
  • Devising advertising and marketing strategies to achieve sales goals.
  • Brainstorming and developing marketing activities such as promotions, sponsorships and fundraisers.
  • Analysing market research results to identify and engage specific customer groups.
  • Supervising the creation and distribution of marketing and publicity materials.
  • Evaluating the impact and success of marketing campaigns, preparing reports and utilising the results to revise future strategies.
  • Proofreading and authorising written material to be used in marketing communications.
  • Communicating with media producers and maintaining the company’s public image.
  • Enlisting and directing creative designers and other outside agents to produce marketing material such as signage, television adverts and promotional materials.

Career snapshot for Marketing Manager

  • The average age of working is 41.
  • 62.30% of are male.
  • 89.50% of work full-time and on average they work around 42.9 hours per week.
  • With A Bachelor Degree or higher, get paid $1,858 per week Before Tax.
  • Unemployment levels are below average.
  • In 2015 records showed 125,900 employed .
  • The projected growth of the profession is estimated to be moderate with employment numbers around 132,500 by 2020.
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