Marketing Managers govern the overall marketing activities of a company or organisation, overseeing the entire marketing team and all its endeavours. They drive the branding, advertising, and public relations strategies and campaigns, liaising with other department heads, such as sales and product development, in order to achieve a cohesive vision.
Leading initiatives to expand the customer base, the Marketing Manager organises and evaluates market research, identifies new business opportunities, develops the marketing strategy and maintains customer relationships. They create and enforce budgets, conduct brainstorming sessions and are responsible for managing the employees within their department.
Larger organisations sometimes employ multiple Marketing Managers, who report to a Chief Marketing Officer (CMO), while in a small business the Marketing Manager may have a more hands on role requiring them to be more involved with the day-to-day operations of the department.