Marketing

Diploma of Marketing and Communication

BSB50620

4.3(405+)

Career Outcomes

Brand Manager

Communications Coordinator

Communications Officer

Marketing Coordinator

Marketing Executive

Marketing Manager

View All

Study Mode

Online

Awarded by

College for Adult Learning (RTO: 22228)

Qualification

Diploma

Course Fee

Price may vary

Duration

Full-time: approx. 12 months; Part-time: approx. 14-16 months

Start Date

Enquire now for upcoming start dates

Payment Option

Payment plan

Upfront payment

On this page:

In a nutshell

What you'll need to get it

Subject breakdown

Why College for Adult Learning ?

Where will this course take you?

Career outcomes

Let's talk price

This course meets the Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

In a Nutshell

The BSB50620 Diploma of Marketing and Communication offered by the College for Adult Learning is designed to equip individuals with the essential skills and knowledge required to thrive in the dynamic field of marketing and communication. This course covers a broad range of topics, including strategic marketing planning, digital marketing techniques, and effective communication strategies. Participants will learn how to develop and implement marketing campaigns that resonate with target audiences, utilising both traditional and contemporary methods to achieve desired outcomes.

Throughout the course, learners will engage with practical case studies and real-world scenarios, allowing them to apply theoretical concepts to actual marketing challenges. The curriculum also emphasises the importance of understanding consumer behaviour and market research, enabling students to make informed decisions that drive business success. By the end of the program, graduates will be well-prepared to take on roles in various sectors, enhancing their career prospects in an ever-evolving job market.

This diploma not only fosters creativity and innovation but also encourages critical thinking and problem-solving skills, making it an ideal choice for those looking to advance their careers in marketing and communication. Enquire to learn more.

What You'll Need to Get In

This diploma requires students to meet entry requirements to undertake this course. To satisfy the entry requirements for this diploma, you must have either completed the following units:

BSBWRT411 – Write complex documents
BSBCMM411 – Make presentations
BSBCRT412 – Articulate, present and debate ideas
BSBMKG433 – Undertake marketing activities
BSBMKG435 – Analyse consumer behaviour
BSBMKG439 – Develop and apply knowledge of communications industry

Have two years equivalent full-time relevant work experience. You will be required to submit evidence and complete a short eligibility conversation with one of our Learning Coaches.

If you don’t meet the entry requirements yet, we offer the option to combine this qualification with our Pathway Package. This is perfect if you want to complete the diploma but need the entry requirement units. Find out more in your Course Guide, or speak to one of our Learning Consultants.

Subject Breakdown

In this Diploma of Marketing and Communication (BSB50620), units you may study include:

BSBCMM511 – Communicate with influence
BSBPMG430 – Undertake project work
BSBMKG541 – Identify and evaluate marketing opportunities
BSBMKG542 – Establish and monitor the marketing mix
BSBMKG552 – Design and develop marketing communication plans
BSBMKG555 – Write persuasive copy
BSBMKG545 – Conduct marketing audits
SIRXMKT006 – Develop a social media strategy
BSBCRT512 – Originate and develop concepts
BSBMKG550 – Promote products and services to international markets
BSBMKG553 – Develop public relations campaigns
SIRXMKT007 – Develop a digital marketing plan

Why College for Adult Learning ?

The College for Adult Learning (CAL) offers a diverse range of courses designed to equip individuals with the skills needed for various industries, including building and construction, HR, business management, and logistics. With a commitment to fostering professional growth, CAL provides a supportive environment where learners can thrive.

The dedicated team at CAL takes the time to understand each student’s unique background and aspirations, creating personalised learning pathways that accelerate their journey towards success. Every course is thoughtfully crafted with the goal of empowering students to gain practical skills and confidence, ensuring they are well-prepared for their future careers.

By choosing to study with the College for Adult Learning, individuals can transform their theoretical knowledge into real-world applications, paving the way for exciting career opportunities. CAL is not just an educational provider; it is a partner in your professional development.

The College for Adult Learning is a Registered Training Organisation (RTO: 22228)

Where will this course take you?

By completing the Diploma of Marketing and Communication (BSB50620) from College for Adult Learning, you’ll be prepared to take the next step in you career and confidently shift into a marketing management role.

The skills you gain will help you navigate the demands of marketing management, including the coordination of PR, advertising and social media campaigns from strategy development through to reporting activities.

You will be able to contribute to decision making processes within any organisation through identifying areas of opportunity within the market and being able to effectively take advantage of these.

Let's talk price

Payment plan

This course offers payment plan options to help you manage costs while you study. Enquire now for more details!

Pay a discounted price of $4,195 upfront or from $47 per week with a payment plan.

Enquire to find out more.

Find out if this course is right for you

Fill out the form for a free course brochure and a study consultant will be in touch directly.

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