WHAT IS A PUBLIC RELATIONS OFFICER?

SHOW FILTERS

Include course units

What do I need to study to become a Public Relations Officer?

BSB40820

Certificate IV in Marketing and Communication

Harness your creativity and harness the digital marketing world with nationally accredited, online BSB40820 Certificate IV in Marketing and Communication qualification from Open Colleges.

Online

Marketing Coordinator | Copywriter

Price may vary

Up to 24 months

View details Enquire now Enquire now

BSB50620

Diploma of Marketing and Communication

The Diploma of Marketing and Communication (BSB50620) from College for Adult Learning will give you up-to-date skills you need to be a star in your marketing management career!

Online

Marketing Manager | Marketing Coordinator

Price may vary

Full-time: approx. 12 months; Part-time: approx. 14-16 months

View details Enquire now Enquire now

Displaying all courses

What is a Public Relations Officer?

Public Relations Officers foster and maintain a positive public image for their organisation or client. They manage a company’s communications and interactions with the public, be they consumers, media outlets or investors.
In government, people holding this position are titled Press Secretary and are tasked with informing the public of the opinions, activities and policies of government agencies and officials.

Understanding the concerns, behaviours and priorities of groups that the Public Relations Officer is communicating with is a vital part of the role. This enables them to identify, examine and anticipate social, political or economic trends, and develop strategies to improve the public’s perception of their company based on these trends.

The Public Relations Officer drafts press releases and liaises with broadcasters and media professionals. They also provide sponsorship of people and events in order to enhance the public image, promote the identity and clarify the goals and views of their company or client.

What do Public Relations Officers do?

Generating favourable public opinion and goodwill towards a company or organisation.
Identifying client groups and audiences.
Undertaking public opinion research and evaluating results.
Monitoring and anticipating consumer trends and opinions.
Drafting and presenting press releases and information to media outlets.
Devising and implementing publicity campaigns, sponsorships and promotional events.
Communicating with executives and department heads regarding the impact of policies and programs on public image.
Commissioning and appraising publicity materials from publicity writers, photographers and other creative producers.
Writing statements and speeches and arranging interviews for company executives.

Career snapshot for Public Relations Officer

The average age of working Public Relations Officers is 36.
27.20% of Public Relations Officers are male.
72.00% of Public Relations Officers work full-time and on average they work around 37.4 hours per week.
With A Bachelor Degree or higher, Public Relations Officers get paid $1,282 per week Before Tax.
Unemployment levels are below average.
In 2015 records showed 22,000 employed Public Relations Officers.
The projected growth of the profession is estimated to be strong with employment numbers around 25,400 by 2020.

Source: http://joboutlook.gov.au/

Cindy from WA just enquired about Diploma of Early Childhood Education and Care

Selina from QLD just enquired about Cert III in Individual Support (Ageing & Disa...

Dipaliben from VIC just enquired about Barista Coffee + Job Ready Tickets (VIC only)

Paula from VIC just enquired about Cert IV in School Based Education Support (VI...

Dominic from VIC just enquired about Diploma of Information Technology

Reset