WHAT IS A BRAND MANAGER?

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What do I need to study to become a Brand Manager?

Dūcere

Delivered by Ducere Global Business School in partnership with the University of Canberra, the Bachelor of Applied Business (Marketing) connects marketing creativity with the innovation skills of the 21st century. If you want to harness your creative skills towards professional success, then this is the degree for you!

Bachelor of Applied Business (Marketing)

Delivered by Ducere Global Business School in partnership with the University of Canberra, the Bachelor of Applied Business (Marketing) connects marketing creativity with the innovation skills of the 21st century. If you want to harness your creative skills towards professional success, then this is the degree for you!
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Bachelor of Applied Business (Marketing)

Online | HECS-HELP,Upfront payment
It only takes a minute!
UniSA Online

This online Bachelor of Business (Marketing) degree covers the latest research and strategies to get you ready for a fast-paced career in marketing.

Swinburne Online

In this online Bachelor of Business With a Major in Marketing course you will develop the complete set of marketing skills, from analysing consumer trends through to developing your own strategies to build a consumer base.

Upskilled

Study this online Diploma of Marketing and Communication (BSB52415) course to gain a comprehensive grounding in the principles of marketing research, evaluation and management.

BSB52415

Diploma of Marketing and Communication

Study this online Diploma of Marketing and Communication (BSB52415) course to gain a comprehensive grounding in the principles of marketing research, evaluation and management.
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BSB52415

Diploma of Marketing and Communication

Online | Payment plan,Upfront payment
It only takes a minute!
Rose Training Australia

Whether you're seeking a managerial role, want to upskill or you're new to social media marketing, this recognised Diploma of Social Media Marketing from Rose Training Australia will help get you to where you want to go! 

10118NAT

Diploma of Social Media Marketing

Whether you're seeking a managerial role, want to upskill or you're new to social media marketing, this recognised Diploma of Social Media Marketing from Rose Training Australia will help get you to where you want to go! 
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It only takes a minute!

10118NAT

Diploma of Social Media Marketing

Online,Blended | Payment plan,Upfront payment
It only takes a minute!
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What is a Brand Manager?

A recognisable identity is crucial for any product or service in today's competitive marketplace. A Brand Manager is responsible for creating a lasting impression among consumers and improving sales and market share.
This is achieved by ensuring that the organisation's advertising and marketing materials reinforce the right image and values.

Reporting to marketing managers or CMOs, the Brand Manager serves as the main driver for the development, implementation and execution of marketing initiatives and activities for their specific brand.
These initiatives may include anything from campaigns in print, web, social media, etc to events, corporate responsibility programs and sponsorships.

Brand Managers are also responsible for managing P&L and will continually monitor marketing trends in order to drive market growth. They work closely with different teams, from product developers and researchers to marketing personnel and creative agencies to ensure that their organisation’s brand image and values are always maintained.

What do Brand Managers do?

  • Supporting sales objectives by planning and implementing advertising and marketing campaigns.
  • Researching and monitoring markets and market trends in order to capitalise on potential areas of investment.
  • Analysis of product pricing versus estimated profitability.
  • Generating names, logos and packaging designs etc for new and existing products or services.
  • Overseeing the production of TV, print, digital and other advertisements as well as email campaigns, websites, exhibition stands and roadshows.
  • Liaising with designers, copywriters, media buyers and printers.
  • Checking copy and supervising the sign-off of any marketing literature.
  • Consulting with legal and compliance departments to ensure that all marketing material supports the company brand and meets regulatory guidelines.
  • Monitoring and measuring consumer opinion through market research and focus groups.
  • Coordinating the launch of a campaign and communicating with employees and other partners.

Career snapshot for Brand Manager

  • The average age of working Brand Managers is 34.
  • 39.60% of Brand Managers are male.
  • 77.60% of Brand Managers work full-time and on average they work around 40 hours per week.
  • With A Bachelor Degree or higher, Brand Managers get paid $1,346 per week Before Tax.
  • Unemployment levels are average.
  • In 2015 records showed 55,000 employed Brand Managers.
  • The projected growth of the profession is estimated to be strong with employment numbers around 63,600 by 2020.
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