A recognisable identity is crucial for any product or service in today's competitive marketplace. A Brand Manager is responsible for creating a lasting impression among consumers and improving sales and market share.This is achieved by ensuring that the organisation's advertising and marketing materials reinforce the right image and values.
Reporting to marketing managers or CMOs, the Brand Manager serves as the main driver for the development, implementation and execution of marketing initiatives and activities for their specific brand.These initiatives may include anything from campaigns in print, web, social media, etc to events, corporate responsibility programs and sponsorships.
Brand Managers are also responsible for managing P&L and will continually monitor marketing trends in order to drive market growth. They work closely with different teams, from product developers and researchers to marketing personnel and creative agencies to ensure that their organisation’s brand image and values are always maintained.