WHAT IS A BRAND MANAGER?

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What do I need to study to become a Brand Manager?

Billy Blue College of Design

Learn all about brands, design and visual storytelling and commence a great career with this Bachelor of Communication Design qualification, delivered by Billy Blue College of Design at Torrens University Australia.
Billy Blue College of Design

If you have a talent for business and a love of fashion and would love to combine both into a rewarding career, then this Bachelor of Fashion Marketing and Enterprise qualification, delivered by Billy Blue College of Design at Torrens University Australia, could be an ideal course for you.

Bachelor of Fashion Marketing and Enterprise

If you have a talent for business and a love of fashion and would love to combine both into a rewarding career, then this Bachelor of Fashion Marketing and Enterprise qualification, delivered by Billy Blue College of Design at Torrens University Australia, could be an ideal course for you.

Blended | On campus | Online

NSW | VIC | QLD

Marketing Manager | Advertising or Marketing Professional

Price may vary

3 years full time, 6 years part time, 2 years accelerated

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College for Adult Learning

The Diploma of Marketing and Communication (BSB50620) from College for Adult Learning will give you up-to-date skills you need to be a star in your marketing management career!
College for Adult Learning

The Double Diploma of Marketing and Communication (BSB50620) and Diploma of Business (Business Development) (BSB50120) will make you a confident business leader with modern marketing and business development skills.
UNSW Online

No matter what industry you choose to work in, the online Graduate Certificate in Analytics will give you the know-how to influence innovation to conduct better business.
UNSW Online

The Graduate Diploma in Analytics at UNSW will give you the essential skills that the industry demands plus the soft skills to influence business decisions at senior management levels.

 
UNSW Online

Gain the most comprehensive set of analytical skills Master of Analytics from UNSW Online. 
UTS Online

Build future focused skills required for the industry's continual changes with the Master of Digital Marketing from UTS Online. 
Academy Xi

This Product Management: Elevate course from Academy Xi course equips students with a thorough understanding of how to launch, test and build successful and financially viable products.
Academy Xi

Give your product development, management or marketing career a major boost with this Product Management: Transform qualification from Academy Xi.
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What is a Brand Manager?

A recognisable identity is crucial for any product or service in today's competitive marketplace. A Brand Manager is responsible for creating a lasting impression among consumers and improving sales and market share.
This is achieved by ensuring that the organisation's advertising and marketing materials reinforce the right image and values.

Reporting to marketing managers or CMOs, the Brand Manager serves as the main driver for the development, implementation and execution of marketing initiatives and activities for their specific brand.
These initiatives may include anything from campaigns in print, web, social media, etc to events, corporate responsibility programs and sponsorships.

Brand Managers are also responsible for managing P&L and will continually monitor marketing trends in order to drive market growth. They work closely with different teams, from product developers and researchers to marketing personnel and creative agencies to ensure that their organisation’s brand image and values are always maintained.

What do Brand Managers do?

  • Supporting sales objectives by planning and implementing advertising and marketing campaigns.
  • Researching and monitoring markets and market trends in order to capitalise on potential areas of investment.
  • Analysis of product pricing versus estimated profitability.
  • Generating names, logos and packaging designs etc for new and existing products or services.
  • Overseeing the production of TV, print, digital and other advertisements as well as email campaigns, websites, exhibition stands and roadshows.
  • Liaising with designers, copywriters, media buyers and printers.
  • Checking copy and supervising the sign-off of any marketing literature.
  • Consulting with legal and compliance departments to ensure that all marketing material supports the company brand and meets regulatory guidelines.
  • Monitoring and measuring consumer opinion through market research and focus groups.
  • Coordinating the launch of a campaign and communicating with employees and other partners.

Career snapshot for Brand Manager

  • The average age of working Brand Managers is 34.
  • 39.60% of Brand Managers are male.
  • 77.60% of Brand Managers work full-time and on average they work around 40 hours per week.
  • With A Bachelor Degree or higher, Brand Managers get paid $1,346 per week Before Tax.
  • Unemployment levels are average.
  • In 2015 records showed 55,000 employed Brand Managers.
  • The projected growth of the profession is estimated to be strong with employment numbers around 63,600 by 2020.

Source: http://joboutlook.gov.au/

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