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What do I need to study to become a Brand Manager?


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What is a Brand Manager?

A recognisable identity is crucial for any product or service in today's competitive marketplace. A Brand Manager is responsible for creating a lasting impression among consumers and improving sales and market share.
This is achieved by ensuring that the organisation's advertising and marketing materials reinforce the right image and values.

Reporting to marketing managers or CMOs, the Brand Manager serves as the main driver for the development, implementation and execution of marketing initiatives and activities for their specific brand.
These initiatives may include anything from campaigns in print, web, social media, etc to events, corporate responsibility programs and sponsorships.

Brand Managers are also responsible for managing P&L and will continually monitor marketing trends in order to drive market growth. They work closely with different teams, from product developers and researchers to marketing personnel and creative agencies to ensure that their organisation’s brand image and values are always maintained.

What do Brand Managers do?

  • Supporting sales objectives by planning and implementing advertising and marketing campaigns.
  • Researching and monitoring markets and market trends in order to capitalise on potential areas of investment.
  • Analysis of product pricing versus estimated profitability.
  • Generating names, logos and packaging designs etc for new and existing products or services.
  • Overseeing the production of TV, print, digital and other advertisements as well as email campaigns, websites, exhibition stands and roadshows.
  • Liaising with designers, copywriters, media buyers and printers.
  • Checking copy and supervising the sign-off of any marketing literature.
  • Consulting with legal and compliance departments to ensure that all marketing material supports the company brand and meets regulatory guidelines.
  • Monitoring and measuring consumer opinion through market research and focus groups.
  • Coordinating the launch of a campaign and communicating with employees and other partners.

Career snapshot for Brand Manager

  • The average age of working Brand Managers is 34.
  • 39.60% of Brand Managers are male.
  • 77.60% of Brand Managers work full-time and on average they work around 40 hours per week.
  • With A Bachelor Degree or higher, Brand Managers get paid $1,346 per week Before Tax.
  • Unemployment levels are average.
  • In 2015 records showed 55,000 employed Brand Managers.
  • The projected growth of the profession is estimated to be strong with employment numbers around 63,600 by 2020.