WHAT IS A MARKET RESEARCHER?

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What do I need to study to become a Market Researcher?

Open Colleges

Studying the Certificate IV in Marketing and Communication (Digital Marketing) (BSB42415) course online will give you the essentials of marketing, with a focus on digital marketing basics such as SEO, UX and data analytics.

BSB42415

Certificate IV in Marketing and Communication (Digital Marketing)

Studying the Certificate IV in Marketing and Communication (Digital Marketing) (BSB42415) course online will give you the essentials of marketing, with a focus on digital marketing basics such as SEO, UX and data analytics.
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It only takes a minute!
Open Colleges

Learn how to manage small business operations and undertake key marketing functions with this Certificate IV in New Small Business and Certificate IV in Marketing and Communication (specialising in digital marketing) course.

BSB42615 & BSB42415

Certificate IV in New Small Business and Certificate IV in Marketing and Communication (specialising in digital marketing)

Learn how to manage small business operations and undertake key marketing functions with this Certificate IV in New Small Business and Certificate IV in Marketing and Communication (specialising in digital marketing) course.
Quick View

It only takes a minute!
Monash University

Help unpick society's biggest problems with this practical online Graduate Diploma of Data Science course.

Charles Sturt University

This online Graduate Diploma of Psychology is ideal for those who have completed an undergraduate degree and who wish to transition into the field of psychology.

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What is a Market Researcher?

A Market Researcher helps companies determine how best to promote their products and services and which consumer groups are most likely to buy them. They develop surveys and strategies that are designed to discover consumer habits, preferences and opinions in order to produce better products and maximise sales.
The Market Researcher trains and oversees staff who carry out these surveys through a number of mediums; by telephone, online or through face to face interviews with focus groups or individuals.

As well as conducting surveys and interviews, Market Researchers monitor competitor performance and consumer behaviours within the relevant industry in order to predict trends and generate forecasts. They provide companies with this information along with recommendations and proposals, presenting their findings in a format that suits the client; in slideshows, articles, conferences or private briefings.

What do Market Researchers do?

  • Liaising with managers and clients to determine company objectives.
  • Developing and implementing research strategies to identify consumer habits and opinions.
  • Conducting and overseeing collection of data through online surveys, phone questionnaires, focus groups and individual interviews.
  • Monitoring competitor performance and market conditions.
  • Analysing research to identify target audiences, forecast market trends and predict consumer behaviour.
  • Measuring the success and efficacy of marketing strategies against desired and projected outcomes.
  • Rendering complex data into coherent graphs, tables or slideshows for client presentations.
  • Preparing and presenting reports on progress and results.

Career snapshot for Market Researcher

  • The average age of working Market Researchers is 34.
  • 39.60% of Market Researchers are male.
  • 77.60% of Market Researchers work full-time and on average they work around 40 hours per week.
  • With A Bachelor Degree or higher, Market Researchers get paid $1,346 per week Before Tax.
  • Unemployment levels are average.
  • In 2015 records showed 63,600 employed Market Researchers.
  • The projected growth of the profession is estimated to be strong with employment numbers around 70,300 by 2020.
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