Course unitInclude course units

What do I need to study to become a Marketing Officer?


Displaying all courses

What is a Marketing Officer?

Marketing Officers oversee the development and execution of marketing campaigns and strategies for their organisation, both internally and externally, and play a key role in communicating the marketing message. This can involve print publicity, online and email campaigns, event programmes, media communications and targeted campaigns.

Responsible for all marketing strategies and activities within the company, the Marketing Officer supervises the marketing department, providing direction and feedback on projects as well as making key decisions regarding product distribution, sales, branding and budgets.

The Marketing Officer will often report to a Chief Marketing Officer (CMO) or Marketing Manager as well as working with other company officers to outline and maintain the overall direction and objectives of the marketing strategy.

What do do?

  • Preparing and managing the production and distribution of publicity materials.
  • Developing and organising marketing and advertising campaigns to achieve sales objectives.
  • Devising and arrange marketing activities including promotions, workshops and fundraising events.
  • Implementing and analysing market research in order to target specific consumer groups.
  • Writing, editing and proofreading material for use in different marketing channels.
  • Overseeing and updating websites, databases and online presence
  • Monitoring the success and impact of marketing campaigns and preparing reports
  • Writing press releases and communicating with media outlets.
  • Coordinating designers and other outside agencies to produce marketing material such as stationery, print media and television commercials.

Career snapshot for Marketing Officer

  • The average age of working is 34.
  • 39.60% of are male.
  • 77.60% of work full-time and on average they work around 40 hours per week.
  • With A Bachelor Degree or higher, get paid $1,346 per week Before Tax.
  • Unemployment levels are average.
  • In 2015 records showed 55,000 employed .
  • The projected growth of the profession is estimated to be strong with employment numbers around 63,600 by 2020.