WHAT IS A MARKETING OFFICER?

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What do I need to study to become a Marketing Officer?

Upskilled

The online Advanced Diploma of Business (BSB60215) is the ideal platform for anyone seeking to further develop their expertise across a range of business functions.

BSB60215

Advanced Diploma of Business

The online Advanced Diploma of Business (BSB60215) is the ideal platform for anyone seeking to further develop their expertise across a range of business functions.
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BSB60215

Advanced Diploma of Business

Online | Payment plan,Upfront payment
It only takes a minute!
Dūcere

Delivered by Ducere Global Business School in partnership with the University of Canberra, the Bachelor of Applied Business (Marketing) connects marketing creativity with the innovation skills of the 21st century. If you want to harness your creative skills towards professional success, then this is the degree for you!

Bachelor of Applied Business (Marketing)

Delivered by Ducere Global Business School in partnership with the University of Canberra, the Bachelor of Applied Business (Marketing) connects marketing creativity with the innovation skills of the 21st century. If you want to harness your creative skills towards professional success, then this is the degree for you!
Quick View

Bachelor of Applied Business (Marketing)

Online | HECS-HELP,Upfront payment
It only takes a minute!
Dūcere

Delivered by Dūcere Global Business School in partnership with the University of Canberra, the Bachelor of Applied Entrepreneurship teaches the practical enterprise skills of the 21st century. If you want to know how new businesses and startups succeed, and develop your own unique business idea as part of your degree, then this is the course for you!

Bachelor of Applied Entrepreneurship

Delivered by Dūcere Global Business School in partnership with the University of Canberra, the Bachelor of Applied Entrepreneurship teaches the practical enterprise skills of the 21st century. If you want to know how new businesses and startups succeed, and develop your own unique business idea as part of your degree, then this is the course for you!
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Bachelor of Applied Entrepreneurship

Online | HECS-HELP,Upfront payment
It only takes a minute!
APM College of Business & Communications at Torrens University

Take the first step in an exciting career connecting people and solutions by studying this Bachelor of Business (Marketing) course. 

Swinburne Online

Taught and designed by leading business professionals, the Bachelor of Business With a Major in Business Administration delivers a practical and comprehensive course in business management.

Swinburne Online

In this online Bachelor of Business With a Major in Marketing course you will develop the complete set of marketing skills, from analysing consumer trends through to developing your own strategies to build a consumer base.

Open Colleges

Studying the Certificate IV in Marketing and Communication (Digital Marketing) (BSB42415) course online will give you the essentials of marketing, with a focus on digital marketing basics such as SEO, UX and data analytics.

BSB42415

Certificate IV in Marketing and Communication (Digital Marketing)

Studying the Certificate IV in Marketing and Communication (Digital Marketing) (BSB42415) course online will give you the essentials of marketing, with a focus on digital marketing basics such as SEO, UX and data analytics.
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Open Colleges

Learn how to manage small business operations and undertake key marketing functions with this Certificate IV in New Small Business and Certificate IV in Marketing and Communication (specialising in digital marketing) course.

BSB42615 & BSB42415

Certificate IV in New Small Business and Certificate IV in Marketing and Communication (specialising in digital marketing)

Learn how to manage small business operations and undertake key marketing functions with this Certificate IV in New Small Business and Certificate IV in Marketing and Communication (specialising in digital marketing) course.
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It only takes a minute!
Swinburne Online

Swinburne Online's Diploma of Business (BSB50215) course delivers practical and industry relevant business skills for both ambitious business employees and new business owners.

Global Training Institute

Give yourself the keys to succeed in the fast-paced world of business management with this double qualification Diploma of Business (BSB50215) & Diploma of Business Administration (BSB50415) from Global Training Institute.

BSB50215 & BSB50415

Diploma of Business & Diploma of Business Administration

Give yourself the keys to succeed in the fast-paced world of business management with this double qualification Diploma of Business (BSB50215) & Diploma of Business Administration (BSB50415) from Global Training Institute.
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It only takes a minute!
Upskilled

Study this online Diploma of Marketing and Communication (BSB52415) course to gain a comprehensive grounding in the principles of marketing research, evaluation and management.

BSB52415

Diploma of Marketing and Communication

Study this online Diploma of Marketing and Communication (BSB52415) course to gain a comprehensive grounding in the principles of marketing research, evaluation and management.
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BSB52415

Diploma of Marketing and Communication

Online | Payment plan,Upfront payment
It only takes a minute!
Swinburne Online

For anyone with ambition for business leadership or ownership, Swinburne Online's Master of Business Administration will give you the experience and skills to achieve your dream.

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What is a Marketing Officer?

Marketing Officers oversee the development and execution of marketing campaigns and strategies for their organisation, both internally and externally, and play a key role in communicating the marketing message. This can involve print publicity, online and email campaigns, event programmes, media communications and targeted campaigns.

Responsible for all marketing strategies and activities within the company, the Marketing Officer supervises the marketing department, providing direction and feedback on projects as well as making key decisions regarding product distribution, sales, branding and budgets.

The Marketing Officer will often report to a Chief Marketing Officer (CMO) or Marketing Manager as well as working with other company officers to outline and maintain the overall direction and objectives of the marketing strategy.

What do do?

  • Preparing and managing the production and distribution of publicity materials.
  • Developing and organising marketing and advertising campaigns to achieve sales objectives.
  • Devising and arrange marketing activities including promotions, workshops and fundraising events.
  • Implementing and analysing market research in order to target specific consumer groups.
  • Writing, editing and proofreading material for use in different marketing channels.
  • Overseeing and updating websites, databases and online presence
  • Monitoring the success and impact of marketing campaigns and preparing reports
  • Writing press releases and communicating with media outlets.
  • Coordinating designers and other outside agencies to produce marketing material such as stationery, print media and television commercials.

Career snapshot for Marketing Officer

  • The average age of working is 34.
  • 39.60% of are male.
  • 77.60% of work full-time and on average they work around 40 hours per week.
  • With A Bachelor Degree or higher, get paid $1,346 per week Before Tax.
  • Unemployment levels are average.
  • In 2015 records showed 55,000 employed .
  • The projected growth of the profession is estimated to be strong with employment numbers around 63,600 by 2020.
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