WHAT IS AN ADVERTISING OR MARKETING PROFESSIONAL?

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What do I need to study to become an Advertising or Marketing Professional?

Billy Blue College of Design

Learn all about brands, design and visual storytelling and commence a great career with this Bachelor of Communication Design qualification, delivered by Billy Blue College of Design at Torrens University Australia.
Billy Blue College of Design

If you have a talent for business and a love of fashion and would love to combine both into a rewarding career, then this Bachelor of Fashion Marketing and Enterprise qualification, delivered by Billy Blue College of Design at Torrens University Australia, could be an ideal course for you.

Bachelor of Fashion Marketing and Enterprise

If you have a talent for business and a love of fashion and would love to combine both into a rewarding career, then this Bachelor of Fashion Marketing and Enterprise qualification, delivered by Billy Blue College of Design at Torrens University Australia, could be an ideal course for you.

Blended | On campus | Online

NSW | VIC | QLD

Marketing Manager | Advertising or Marketing Professional

Price may vary

3 years full time, 6 years part time, 2 years accelerated

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Open Colleges

If you want to learn how to grow your business and manage it effectively, then this BSB40320 Certificate IV in Entrepreneurship and New Business and BSB40820 Certificate IV in Marketing and Communication dual qualification from Open Colleges is ideal for you.

BSB40320, BSB40820

Certificate IV in Entrepreneurship and New Business and Certificate IV in Marketing and Communication

If you want to learn how to grow your business and manage it effectively, then this BSB40320 Certificate IV in Entrepreneurship and New Business and BSB40820 Certificate IV in Marketing and Communication dual qualification from Open Colleges is ideal for you.

Online

Small Business Owner | Business Manager

Price may vary

Self-paced; maximum 30 months
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GROW Training Group

If you've always aspired to a career in marketing, but didn't know where to start, then this BSB40820 Certificate IV in Marketing & Communications qualification from GROW Training Group could be ideal for you.
Billy Blue College of Design

Make the dream of working in high fashion or owning your own fashion label a reality with this Diploma of Fashion Marketing and Enterprise, delivered by Billy Blue College of Design at Torrens University Australia.
UTS Online

Become a specialist in the field and gain valuable skills with the Graduate Certificate in Digital Marketing from UTS Online. 
UTS Online

Build future focused skills required for the industry's continual changes with the Master of Digital Marketing from UTS Online. 
Academy Xi

Complement your professional expertise and elevate your career with in-demand Service Design skills. This online Service Design: Elevate course from Academy Xi will set you up for success with a ‘ready-to-go' Service Design toolkit for you to immediately create sustainable solutions and optimal experiences.

 

 
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What is an Advertising or Marketing Professional?

Advertising or Marketing Professionals are tasked with the development and coordination of advertising strategies and campaigns while also supporting business growth through the execution of marketing objectives.
They will also be involved in identifying and developing market opportunities for new and existing goods and services.

Determining the market needs of an organisation, assisting in the generation, implementation and maintenance of market plans as well as promotions, pricing, product development and advertising strategies are also key aspects of an Advertising or Marketing Professional’s responsibilities.

An organisation’s public image is also within the purview of the Advertising or Marketing Professional role and, as such, they are involved in planning and organising publicity campaigns, undertaking or commissioning public opinion research and predicting current and future consumer trends.

What do Advertising or Marketing Professionals do?

  • Planning, developing and implementing advertising and marketing campaigns and policies.
  • Analysing data to identify and predict current and future consumer trends.
  • Collecting and interpreting data and statistics in order to determine demand and market opportunities for new goods and services.
  • Preparing and executing marketing objectives to support business growth and development.
  • Advising on strategies and campaigns designed to reach specific target markets, increase consumer awareness and promote key aspects of goods and services.
  • Undertaking and commissioning public opinion research in order to plan and implement public relations and publicity campaigns.
  • Supervising production of marketing and advertising materials such as artwork, TV production, copywriting and media placement on time and within budget constraints.

Career snapshot for Advertising or Marketing Professional

  • The average age of working Advertising or Marketing Professionals is 34.
  • 39.60% of Advertising or Marketing Professionals are male.
  • 77.60% of Advertising or Marketing Professionals work full-time and on average they work around 40 hours per week.
  • With A Bachelor Degree or higher, Advertising or Marketing Professionals get paid $1,346 per week Before Tax.
  • Unemployment levels are average.
  • In 2015 records showed 55,000 employed Advertising or Marketing Professionals.
  • The projected growth of the profession is estimated to be strong with employment numbers around 63,600 by 2020.

Source: http://joboutlook.gov.au/

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