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How to Become a Marketing Communications Consultant: Australian Careers in Marketing

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What is a Marketing Communications Consultant?

What will I do?

What skills do I need?

Resources

What is a Marketing Communications Consultant?

A Marketing Communications Consultant helps businesses shape how they talk to their audiences. They build smart messaging that lifts brand reach and drives results. Clients rely on them to make sure the right message reaches the right people.

These consultants research markets, study buyer behaviour, and choose the best channels for each audience. They create content for websites, social media, and media releases, keeping the brand voice consistent. Many also plan and run full campaigns, working closely with creative teams and clients.

Key tasks include building comms plans, managing public relations, and tracking campaign results. Consultants use data to see what works and adjust their approach. They talk with clients, partners, and team members to keep projects on track every day.

This career suits people who thrive in a varied, fast-paced role. Those who enjoy shaping how others see a brand, and who back their ideas with data, tend to do well. Growth in digital and content marketing keeps demand for strong consultants steady.

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Career snapshots For Marketing Communications Consultants

Around 103,100 people work in Australia’s Advertising and Marketing Professionals group (Jobs and Skills Australia, 2025). Marketing Communications Consultants make up a key part of this workforce. The sector added about 3,000 new roles in a recent year, showing solid demand for skilled communicators.

The median age in this group is 36, and 82% work full-time. Average full-time hours are 42 per week, and median weekly earnings are $1,957 (Jobs and Skills Australia, 2025). Pay typically ranges from $60,000 to $140,000 a year, averaging around $95,000 (SEEK Career Insights, June 2026).

What will I do?

A Marketing Communications Consultant plays a key role in how a company shows itself to the world. They build plans, create content, and run campaigns that lift brand profile and drive results. The role calls for both creative flair and data discipline.

  • Develop Comms Strategies – Create clear plans that align messaging with the company’s goals and target audience.
  • Create Content – Write and edit promotional materials, media releases, and social media posts.
  • Conduct Market Research – Gather data on trends, customer preferences, and the competitive landscape.
  • Manage Campaigns – Plan, launch, and track marketing campaigns across multiple platforms.
  • Consult with Clients – Work closely with clients to understand their needs and deliver tailored solutions.
  • Analyse Performance – Use metrics and data to assess campaign results and refine future strategies.
  • Work with Creative Teams – Work with designers, copywriters, and digital specialists to produce cohesive materials.
  • Manage Social Media – Oversee the brand’s social media accounts and engage with online audiences.
  • Handle Media Relations – Build and keep strong links with media outlets to secure coverage and manage reputation.
  • Coordinate Events – Plan and run events that build brand awareness and client relationships.

What skills do I need?

A career as a Marketing Communications Consultant calls for a mix of creative and data skills. Strong writing and speaking skills sit at the core, as consultants craft messages across many platforms every day. Planning skills are also vital, since consultants often run several campaigns at once.

On the data side, success depends on reading market trends and drawing useful insights. Consultants who know digital tools, SEO basics, and social media analytics get better results. A team-focused mindset rounds out the skillset, as most work involves close contact with clients and creative teams.

Skills/attributes

  • Strong written and verbal communication
  • Strategic thinking and planning
  • Proficiency in digital marketing and social media
  • Content creation and copywriting
  • Project management and time management
  • Brand management and corporate communications
  • Market research and consumer insights
  • Analytics and campaign performance measurement
  • Client relationship management
  • Creative problem-solving
  • Media relations
  • Event coordination
  • Cross-functional teamwork and collaboration
  • Adaptability to changing market trends
  • Attention to detail and organisation

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About the author

Laura Atkinson

Laura Atkinson

Laura Atkinson is an Account Management and SEM specialist at Course Finder Group with six years' experience in the Australian education sector. She works day to day with universities, TAFEs and independent training providers, which gives her a close view of how courses map to real career outcomes. She writes practical guidance on career pathways, choosing the right qualification and what to expect when moving into a new field.