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How to Become a Marketing Assistant: Australian Careers in Marketing

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What is a Marketing Assistant?

What will I do?

What skills do I need?

Resources

What is a Marketing Assistant?

A Marketing Assistant helps a marketing team plan campaigns, make content, and track results. The role is one of the most common ways to enter marketing in Australia.

Day-to-day work includes running social media, writing copy, doing market research, and helping at events. Marketing Assistants also do admin work such as updating databases and writing reports.

The role is team-based. Marketing Assistants work with designers, sales staff, and managers to keep projects on track and on budget.

With skills in digital tools, content creation, and data review, Marketing Assistants build a strong base. Many move to Coordinator or Specialist roles within two to three years.

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Career snapshots For Marketing Assistants

The advertising and marketing professionals group employed around 103,100 people in Australia in 2024 (Jobs and Skills Australia). The group grows by about 3,000 jobs per year, and future demand is rated as strong (yourcareer.gov.au, 2025).

Most roles are full-time, with 82% of workers in full-time positions (Jobs and Skills Australia). They average 42 hours per week. The sector is mainly female, with 63% of workers identifying as women. The median age across the group is 36.

At Marketing Assistant level, typical salaries range from $65,000 to $75,000 per year in Australia (SEEK, June 2026). With more experience and digital skills, pay can reach $85,000 in busy fields like finance and tech.

What will I do?

A Marketing Assistant helps the marketing team with a wide range of tasks. The role suits people who enjoy a mix of creative, data, and admin work.

  • Market Research – finding data on consumer trends, rivals, and target groups to help with campaign choices.
  • Campaign Support – helping plan and run campaigns across social media, email, and paid channels.
  • Content Creation – writing posts, newsletters, and marketing materials for digital and print use.
  • Data Analysis – tracking campaign metrics and writing reports on what is working.
  • Social Media – scheduling and posting content across company channels and talking with followers.
  • Admin Work – updating marketing databases, booking meetings, and working with suppliers.
  • Event Coordination – helping plan product launches, trade shows, and other events.
  • Teamwork – working with designers, sales staff, and agencies to deliver projects on time.

What skills do I need?

A Marketing Assistant needs both creative and hands-on skills. Strong writing and good communication is key, as the role involves making content and working with many teams.

Digital skills are just as important. Knowing social media platforms, email tools, and basic data tools is a big plus in most roles. A working knowledge of Microsoft Office is expected by most employers.

Skills/attributes

  • Written and verbal communication
  • Social media management
  • Digital marketing tools (Google Analytics, Mailchimp, HubSpot)
  • Market research and data analysis
  • Content creation (copy, email, social posts)
  • Organisational and time management skills
  • Attention to detail
  • Project coordination
  • Microsoft Office Suite
  • Basic SEO knowledge
  • Graphic design basics (Canva, Adobe Creative Suite)
  • Teamwork and collaboration
  • Adaptability and eagerness to learn

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About the author

Laura Atkinson

Laura Atkinson

Laura Atkinson is an Account Management and SEM specialist at Course Finder Group with six years' experience in the Australian education sector. She works day to day with universities, TAFEs and independent training providers, which gives her a close view of how courses map to real career outcomes. She writes practical guidance on career pathways, choosing the right qualification and what to expect when moving into a new field.