How to Become a Community Manager: Australian Careers in Community Services

2 Courses

Displaying 2 of 2 courses

Filters

Clear all

Location

Industry

Study Mode

Payment Option

Qualification

Course Provider

Diploma of Social Media Marketing

The 10904NAT Diploma of Social Media Marketing offered by Open Colleges is designed to equip individuals with the essential skills and knowledge needed to thrive in the dynamic world of digital marketing. This course covers a range of key learning areas, including the development of effective social media...

Online

Community Manager, Content Marketing Manager, Content Strategist, Social Media Consultant, Social Media Manager, Social Media Strategist

Price may vary

Self-paced; up to 24 months

CHC52021

Diploma of Community Services (Perth only)

The CHC52021 Diploma of Community Services offered by Industry Skills Training is designed to equip individuals with the essential skills and knowledge required to thrive in the community services sector. This course covers a range of key learning areas, including case management, community development, and advocacy, providing students...

On Campus, Workplace

Perth

Aged Care Service Manager, Aged Care Worker, Case Manager, Case Worker, Community Care Worker, Community Development Officer, Community Manager, Community Services Manager, Community Services Worker, Community Worker, Youth Worker

Price may vary

6-18 Months

On this page

What is a Community Manager?

What will I do?

What skills do I need?

Resources

What is a Community Manager?

The role of a Community Manager is both dynamic and rewarding, serving as a vital link between an organisation and its community. Community Managers are responsible for fostering relationships, building engagement, and creating a sense of belonging among community members. They play a crucial role in shaping the community’s voice and ensuring that it aligns with the organisation’s goals and values. This career is perfect for individuals who are passionate about connecting with people and making a positive impact in their communities.

In their day-to-day activities, Community Managers engage with community members through various channels, including social media, forums, and in-person events. They are responsible for developing and implementing strategies to enhance community engagement, which may involve organising events, creating content, and facilitating discussions. Additionally, they monitor community feedback and trends, using this information to inform their strategies and improve the overall community experience. This role requires a blend of creativity, communication skills, and analytical thinking, making it an exciting and multifaceted career choice.

Community Managers also collaborate with other departments, such as marketing and customer service, to ensure a cohesive approach to community engagement. They often analyse data to measure the effectiveness of their initiatives, adjusting their strategies as needed to maximise impact. This role not only allows individuals to utilise their interpersonal skills but also provides opportunities for professional growth and development in areas such as project management and digital marketing.

Overall, a career as a Community Manager is an excellent choice for those who thrive in social environments and are eager to contribute to the well-being of their communities. With the increasing importance of community engagement in various sectors, this role offers a promising future filled with opportunities to make a meaningful difference.

Career snapshots For Community Managers

The role of a Community Manager is increasingly vital in various sectors, including community services, marketing, and hospitality. This position typically involves engaging with community members, managing social media platforms, and fostering relationships to enhance community engagement and support.

Average Age: The average age of Community Managers is around 30-40 years.
Gender Distribution: The field sees a diverse gender representation, with a slight female majority.
Hours per Week: Community Managers generally work around 38-40 hours per week, often with flexible hours to accommodate community events.
Average Salary: The average salary for Community Managers in Australia is approximately $80,000, with variations depending on the industry and location.
Unemployment Rate: The unemployment rate for Community Managers is relatively low, reflecting the demand for skilled professionals in this area.
Employment Numbers: There are currently around 10,000 individuals employed as Community Managers across Australia.
Projected Growth: The job market for Community Managers is expected to grow by 10% over the next five years, driven by increasing community engagement initiatives.

These insights highlight the importance of Community Managers in fostering connections and supporting community development, making it a rewarding career choice for those passionate about community engagement.

What will I do?

A Community Manager plays a vital role in fostering relationships and building a sense of community within an organisation or brand. They are responsible for engaging with community members, managing online platforms, and creating content that resonates with their audience. This position requires a blend of communication skills, creativity, and strategic thinking to ensure that the community feels valued and connected. Day-to-day tasks can vary widely, but they all contribute to the overarching goal of enhancing community engagement and satisfaction.

Engage with Community Members – Respond to comments, messages, and inquiries from community members across various platforms to foster a sense of belonging.
Create and Curate Content – Develop engaging content, including posts, articles, and multimedia, that resonates with the community and promotes interaction.
Monitor Community Feedback – Track and analyse feedback from community members to identify trends, concerns, and areas for improvement.
Organise Events and Activities – Plan and execute community events, both online and offline, to encourage participation and strengthen relationships.
Collaborate with Other Teams – Work closely with marketing, customer service, and product teams to align community initiatives with broader organisational goals.
Manage Social Media Accounts – Oversee the organisation’s social media presence, ensuring consistent messaging and engagement with followers.
Develop Community Guidelines – Establish and maintain guidelines for community behaviour to ensure a positive and respectful environment.
Analyse Community Metrics – Use analytics tools to measure community engagement and growth, adjusting strategies as needed to enhance performance.
Provide Support and Resources – Offer assistance and resources to community members, helping them navigate challenges and access relevant information.
Stay Informed on Industry Trends – Keep up-to-date with industry trends and best practices to continuously improve community management strategies.

What skills do I need?

A career as a Community Manager requires a diverse set of skills that blend communication, organisation, and strategic thinking. Effective Community Managers must possess strong interpersonal skills to engage with various stakeholders, including community members, clients, and team members. They should be adept at conflict resolution and possess the ability to foster a sense of belonging within the community. Additionally, proficiency in digital communication tools and social media platforms is essential, as these are often the primary channels for community engagement and outreach.

Moreover, analytical skills are crucial for assessing community needs and measuring the impact of initiatives. Community Managers should be able to develop and implement strategies that align with organisational goals while also being responsive to the evolving needs of the community. Project management skills are also beneficial, enabling them to coordinate events and programs effectively. Ultimately, a successful Community Manager combines empathy with strategic insight, ensuring that community voices are heard and valued.

Skills/attributes

Strong communication skills
Ability to engage and build relationships with community members
Social media proficiency
Conflict resolution skills
Organisational skills
Event planning and management
Analytical thinking
Creativity and innovation
Understanding of community dynamics
Empathy and cultural sensitivity
Project management skills
Ability to work collaboratively
Knowledge of marketing strategies
Adaptability and flexibility
Strong writing and content creation skills

Resources

NATIONAL

QLD

VIC

WA

SA

NT

ACT

TAS

CourseFinder makes every effort to ensure the information we provide is correct at the time of publication. We welcome your input to help keep our career profiles as accurate and up to date as possible. All queries and feedback will be taken into consideration as we conduct periodic reviews of our content. Add your voice to the conversation!

How to Become a Community Manager: Australian Careers in Community Services

Diploma of Social Media Marketing

Diploma of Community Services (Perth only)

What is a Community Manager?

Career snapshots For Community Managers

What will I do?

What skills do I need?

Skills/attributes

Resources

Career Outcomes