Artificial Intelligence in Marketing

The Artificial Intelligence in Marketing course offered by RMIT Online is designed to equip marketing professionals with the skills necessary to navigate the rapidly evolving landscape of digital marketing technology. This course focuses on practical applications of AI, ethical considerations, and strategic implementation, ensuring participants can effectively leverage AI-driven initiatives. Participants will explore how AI can enhance personalisation, content creation, and market segmentation, while also learning to evaluate and justify the integration of AI technologies into their marketing strategies.

Throughout the six-week course, learners will engage with industry experts and gain hands-on experience using tools like Microsoft Copilot. The curriculum covers essential topics such as mapping the customer journey, developing integration plans, and ensuring responsible AI practices. By the end of the course, participants will be able to design and present an AI-enabled marketing initiative that aligns with their organisational objectives, thereby enhancing their professional capabilities and career prospects in the field of marketing.

This course is ideal for both existing marketing professionals looking to stay ahead of industry trends and business owners seeking to enhance their marketing strategies through AI. With a focus on real-world applications and ethical practices, the Artificial Intelligence in Marketing course empowers participants to make informed decisions that drive business growth. Enquire to learn more.

Upon successful completion of this course you will receive a Short Course from RMIT Online.

This course equips students with the essential skills to navigate the rapidly evolving landscape of marketing through the lens of artificial intelligence. By understanding how to evaluate and implement AI technologies, students can enhance their marketing strategies, leading to improved job prospects and career advancement in a field that is experiencing significant growth. With a predicted job growth of 11.4% in the next five years, graduates will be well-positioned to take advantage of the increasing demand for AI-savvy marketing professionals.

Additionally, students will earn an RMIT credential upon completion, which can be validated and shared on social media platforms, enhancing their professional profile. This course not only prepares students for immediate job opportunities but also fosters a deeper understanding of ethical AI practices, ensuring they are equipped to contribute responsibly to their organisations and the broader marketing community.