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What do I need to study to become a Sales Manager?

Australian Institute of Management Education & Training

The BSB50420 Diploma of Leadership and Management qualification from Australian Institute of Management (AIM) Education and Training is a nationally recognised business qualification designed to provide students with the skills to manage businesses, performance and people.


What is a Sales Manager?

Sales Managers guide and supervise a team of salespeople within a company or organisation. They set goals and quotas, develop sales plans, provide training, direct the distribution of goods and services by assigning sales territories, mentor the members of their sales team to improve performance and may also be involved in the hiring and firing process.

As well as liaising with dealers and distributors, Sales Managers work closely with the heads of other departments and need to be able to communicate effectively. They utilise data from the marketing team to determine promising areas and new customers to target and, in turn, supply information on inventory needs and consumer trends and preferences to the research, design and warehousing divisions.

The ability to analyse and interpret complex data enables a Sales Manager to anticipate inventory requirements, predict customer behaviours and maximise sales potential by determining the most effective sales strategy for each customer, store or region.

What do do?

  • Guiding and supervising regional managers and local sales teams.
  • Establishing and coordinating training for sales representatives.
  • Monitoring consumer trends and customer behaviours to focus and refine sales strategies.
  • Liaising with other departments regarding sales needs and customer preferences.
  • Resolving customer complaints regarding sales and services and communicating consumer feedback in order to improve products.
  • Preparing budgets and approving expenditures.
  • Projecting future sales and analysing statistics to determine product and service profitability.

Career snapshot for Sales Manager

  • The average age of working is 41.
  • 62.30% of are male.
  • 89.50% of work full-time and on average they work around 42.9 hours per week.
  • With A Bachelor Degree or higher, get paid $1,858 per week Before Tax.
  • Unemployment levels are below average.
  • In 2015 records showed 125,900 employed .
  • The projected growth of the profession is estimated to be moderate with employment numbers around 132,500 by 2020.