The Bachelor of Applied Business (Management Major) is a comprehensive online course that equips students with the knowledge and skills needed for careers in business management.
The Bachelor of Applied Business (Marketing Major) is a comprehensive online course that equips students with the essential business knowledge and fundamental marketing skills needed for a range of careers.
Delivered by Ducere Global Business School in partnership with the Torrens University Australia, the Bachelor of Applied Business (Marketing) connects marketing creativity with the innovation skills of the 21st century. If you want to harness your creative skills towards professional success, then this is the degree for you!
Get the fundamentals of marketing that you need to kick-start your career in this ever-growing industry with Monarch Institute's Certificate IV in Marketing and Communication (BSB42415).
Balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success. Learn from a seasoned expert. PDM is a 10-week part-time or 1 Week intensive course that teaches product management for working professionals in the tech space.
A Product Manager holds overall responsibility for conceiving, researching and developing new merchandise, software and other goods aimed at increasing a company’s profits and market presence. They are typically thought of as the intersection between technology, business and user experience; creating strategies, determining the value and defining the purpose of a product.
Product Managers evaluate market trends, identify intended demographics and monitor competition. Considering factors such as the company’s business model and consumer opinion, the Product Manager determines what features are needed to ensure that the final product meets the needs of the end-user.
Once they have created a blueprint and strategy, the Product Manager must communicate their product vision and value to everyone from executives and senior management to the development and marketing teams. They ensure cohesion across all aspects of product strategy and execution, from research and engineering to sales and marketing.