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What is an Advertising Executive?

Advertising Executives serve as the liaison between their agency or department and it’s clients, working to understand and appreciate the client’s business and their marketing objectives, while ensuring satisfaction with the results.
An Advertising Executive will spend time negotiating with potential clients, presenting ideas, closing sales deals and buying and selling advertising space across many mediums such as newspapers, websites, television and radio broadcasts.

While they don’t typically write, Advertising Executives are often responsible for deciding the core message of a campaign and are involved in all aspects of advertising, from marketing and research to sales and account management.

An Advertising Executive analyses data gleaned from market research in order to determine the best approach to an advertising campaign and represents the client’s voice, providing clear direction to the marketing and advertising teams in order to meet the specific needs and objectives of each client.

What do Advertising Executives do?

  • Developing sales leads and attracting potential clients.
  • Managing client accounts and working to understand the specific marketing needs of each.
  • Utilising market research to identify market opportunities and determine best advertising approach.
  • Negotiating sales deals and campaign strategies with existing and potential clients.
  • Presentation of ideas and strategies to clients.
  • Buying and selling advertising space across many platforms such as print, TV, radio and online.
  • Coordinating execution of advertising campaigns and liaising with clients to ensure satisfaction.

Career snapshot for Advertising Executive

  • The average age of working Advertising Executives is 34.
  • 39.60% of Advertising Executives are male.
  • 77.60% of Advertising Executives work full-time and on average they work around 40 hours per week.
  • With A Bachelor Degree or higher, Advertising Executives get paid $1,346 per week Before Tax.
  • Unemployment levels are average.
  • In 2015 records showed 55,000 employed Advertising Executives.
  • The projected growth of the profession is estimated to be strong with employment numbers around 63,600 by 2020.