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What do I need to study to become a General Manager?

Edith Cowan University

The Bachelor of Arts (Arts Management) equips students with the fundamental knowledge and practical skills necessary for undertaking careers as management professionals within the wider arts industry.

UniSA Online

This online Bachelor of Business (Management) degree equips students with the skills to lead and manage people, teams and organisations in the global business environment.

Deakin University

The Bachelor of Business (Sport Management) is an undergraduate business course for those wishing to pursue management careers in sporting organisations.


This Certificate IV in Leadership Management (BSB42015) course will give you the skills to oversee business production and supervise staff.

College Australia

Grow your career prospects with this nationally recognised online Certificate IV in Leadership and Management (BSB42015) course.


Get the skills to own and operate your very own business with the online Certificate IV in Small Business Management (BSB42518) from Upskilled. 

College Australia

Build practical new skills for a senior management role with this nationally recognised online Diploma of Business (BSB50215) course.

College Australia

Turn your leadership skills into a rewarding new career with this online Diploma of Leadership and Management (BSB51915) course. 

Australian Catholic University

Designed for experienced professionals looking for opportunities for career progression, the Executive Master of Business Administration (EMBA) from ACU gives you the tools to move up the corporate ladder.

AIM Business School

Gain up-to-date industry knowledge and the skills to be an effective leader with this online Graduate Diploma in Management.

College Australia

Build competitive new skills to accelerate your leadership career with this online Graduate Diploma of Strategic Leadership (BSB80215) course.


Develop invaluable business leadership skills and benefit from unparalleled industry engagement with this online Master of Business Administration (Innovation and Leadership) course from the University of Canberra. 

Master of Business Administration (Innovation and Leadership)

Develop invaluable business leadership skills and benefit from unparalleled industry engagement with this online Master of Business Administration (Innovation and Leadership) course from the University of Canberra. 
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What is a General Manager?

General Managers are usually in charge of a department within a company, though in small companies they may also be classed as a higher executive, and commonly rank above most employees but below corporate-level executives. The responsibilities associated with the position will vary from company to company depending on the organisation’s corporate structure.

Overseeing many aspects of a company, General Managers are responsible for effective planning and decision making, evaluating and coordinating staff, setting policies and operations and also creating and maintaining budgets.

A General Manager is also in charge of managing revenue and cost aspects of an organisation’s income, or profit and loss (P&L) as well as being accountable for company performance and efficiency, sales, marketing and day to day operations.

What do do?

  • Planning and developing policies and objectives for an organisation or company.
  • Setting company standards and providing day-to-day management and direction.
  • Assessing situations and responding to changes by issuing instructions and directives to staff.
  • Preparing and requisitioning reports, forecasts and budget outlines for presentation to governing bodies.
  • Overseeing and managing the hiring and performance of staff members.
  • Endorsing and maintaining policies aimed at achieving objectives and maximising profit and efficiency.
  • Authorising funding for policy and program implementation
  • Consulting and advising staff and department heads on methods of operation, finance and sales, equipment requirements and human resources.
  • Providing company representation at official events, conventions, forums and seminars and in negotiations and public hearings.

Career snapshot for General Manager

  • The average age of working is 48.
  • 71.80% of are male.
  • 91.10% of work full-time and on average they work around 46.3 hours per week.
  • With A Bachelor Degree or higher, get paid $2,250 per week Before Tax.
  • Unemployment levels are average.
  • In 2015 records showed 51,200 employed .
  • The projected growth of the profession is estimated to be strong with employment numbers around 59,100 by 2020.