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General Managers are usually in charge of a department within a company, though in small companies they may also be classed as a higher executive, and commonly rank above most employees but below corporate-level executives. The responsibilities associated with the position will vary from company to company depending on the organisation’s corporate structure.
Overseeing many aspects of a company, General Managers are responsible for effective planning and decision making, evaluating and coordinating staff, setting policies and operations and also creating and maintaining budgets.
A General Manager is also in charge of managing revenue and cost aspects of an organisation’s income, or profit and loss (P&L) as well as being accountable for company performance and efficiency, sales, marketing and day to day operations.
Source: http://joboutlook.gov.au/