Digital Marketing Strategy

The Digital Marketing Strategy course offered by RMIT Online equips participants with the essential knowledge and tools to effectively plan and execute a successful digital marketing strategy. This course delves into the intricacies of the marketing mix, campaign objectives, and the critical components necessary for generating awareness, increasing customer acquisition, and driving engagement. Participants will learn to construct, deploy, and measure their own digital marketing strategies, ensuring they are well-prepared to navigate the evolving digital landscape.

Throughout the six-week course, learners will engage with key concepts such as customer behaviour, SEO strategies, and social media campaigns. They will develop practical skills by creating a multi-channel marketing strategy and an audience development plan, supported by thorough market analysis. The course is designed for a diverse audience, including junior marketing professionals, entrepreneurs, and mid-senior managers from non-marketing backgrounds, all seeking to enhance their digital marketing capabilities. With the support of industry experts and a dynamic learning community, participants will gain real-world skills that can be directly applied to their roles or projects.

RMIT Online is committed to fostering lifelong learning, offering flexible pathways that align with individual educational goals. By completing this course, participants will earn an RMIT credential, which can be validated and shared on social media platforms. Enquire to learn more about how this course can help advance your career in digital marketing.

Upon successful completion of this course you will receive a Digital Marketing Strategy credential from RMIT Online.

This Digital Marketing Strategy course equips students with essential skills to effectively plan and execute digital marketing initiatives. By understanding the marketing mix and key performance metrics, students will enhance their employability in a rapidly growing field, with a predicted job growth of 11.4% over the next five years. Graduates will be well-prepared for roles such as Digital Marketing Manager, where the typical salary is around $115,000.

Additionally, students will earn an RMIT credential that can be validated and shared on social media platforms, showcasing their expertise to potential employers. This course also opens pathways to further education, allowing for credit towards certain RMIT degree programs, thereby supporting ongoing career progression and professional development.