Social Media Strategy

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Pacific Training Group
  • Awarded by

    Pacific Training Group (RTO 110071)

  • Qualification

    Short Course

  • Study Mode

    Online

  • Payment Options

    Upfront payment

  • Duration

    20 hours self-paced

  • Start Date

    Enquire now for upcoming start dates

  • Course Fee

    Price may vary

  • Career Outcomes

    Social Media Strategist | Social Media Officer | Digital Marketing Assistant | Content Marketer | View all

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  • In a Nutshell

    Build the knowledge and skills needed to effectively plan and manage social media with this online Social Media Strategy short course from Pacific Training Group in partnership with Social Media College.

    Designed for students with an interest in social media but no prior formal experience, this self-paced short course covers the fundamental topics needed to successfully strategise, implement, manage and evaluate social media activity. You'll learn how to asses your accounts' current performance, define objectives and strategies, choose the right channels for your audience, manage accounts, implement a social media strategy, and assess your performance against your goals. You'll complete this course with the practical skills needed to confidently and effectively manage social media.

    Delivered by social media experts from Social Media College, this course is developed with industry experts — ensuring your learning is relevant, cutting-edge, and practical. If you have an interest in social media, or want to grow your business online, this practical online short course is your next step.

  • What You'll Need to Get In

    There are no prerequisites for this course.

  • Subject Breakdown

    In this social media marketing course, the subjects you may study include:

    • Welcome and Introduction to Social Media Strategy
      Understand social media marketing and the strategy development process
    • Start where you are
      Use a social media audit and SWOT analysis to establish your current state
    • Defining Objectives
      Align your social media strategy with you organisation/personal brand strategy
    • Identifying Your Audience
      Audience segmentation, behaviour, demographics and persona
    • Choosing the Right Channel
      Inform your choice with channel usage, purpose, content and performance
    • Content Strategy
      Content categories, purpose, topics, formats, repurposing and scheduling
    • Being Social
      Collaboration opportunities, influencer partnerships, community management
    • Implementing the Strategy
      Paid advertising, budgeting, resourcing, implementation and management tools
    • Analysing for Improvement
      Data metrics, tracking expenses, analysis and insights, performance reports
  • Why Pacific Training Group?

    Pacific Training Group makes learning flexible, fun and affordable by offering their students the opportunity to study in class, online and also in the workplace. They provide professional programs and skillsets in areas such as Management, Leadership, Digital Technologies, Events, Tourism and Hospitality, giving you all the skills that you need to start your new exciting career.

    Campuses are centrally located in Sydney and the Gold Coast with modern teaching facilities and a fun relaxed atmosphere. Their online platform is an easy to navigate and interactive learning portal with ready access to their industry experienced trainers.

    With Pacific Training Group, you can graduate with extensive industry skills, a network of employment contacts and a qualification that is recognised in Australia, and beyond.

  • Where will this course take you?

    Upon successful completion of this course you will receive a Certificate of Completion from Social Media College. 

    The skills and insights gained from this course will be particularly relevant to small business owners and freelancers wanting to grow their social media audiences, engage community, and make sales. After completing this course, you'll be able to confidently develop and implement an effective social media strategy for your business.

    This course also offers a commitment-free taste of studying for anyone considering a professional career in social media management. After completing this course, you may like to gain a formal qualification and study the Diploma of Social Media Marketing (10904NAT) from Pacific Training Group.

  • Career Outcomes

    Wondering where a career in social media marketing could take you? Potential job outcomes may include; Social Media Consultant, Social Media Manager, Social Media Strategist, Content Marketing Manager, Community Manager, Marketing Coordinator, Digital Marketing Manager, Brand Manager, Marketing Research Assistant, Advertising Executive.

  • Let's talk price

    The fee for this course is $775, to be paid as one single payment.

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