LinkedIn Marketing

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Pacific Training Group
  • Awarded by

    Pacific Training Group (RTO 110071)

  • Qualification

    Short Course

  • Study Mode

    Online

  • Payment Options

    Upfront payment

  • Duration

    20 hours self-paced

  • Start Date

    Enquire now for upcoming start dates

  • Course Fee

    Price may vary

  • Career Outcomes

    Social Media Strategist | Social Media Officer | Digital Content Writer | Social Media Coordinator | View all

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  • In a Nutshell

    What do people use LinkedIn for — and how can you use it well? Turn an everyday online presence into a strategic tool for making connections and sales with this online LinkedIn Marketing short course from Pacific Training Group, in partnership with Social Media College.

    In this highly practical course, you'll learn how to establish a compelling professional profile for a company or individual, and deploy proven marketing strategies to grow engagement, build a following, and convert connections into sales. You'll learn how to harness to power of LinkedIn advertisements, and measure the success of both organic and paid content. Using real-life examples and your very own page, this course will help you create a compelling LinkedIn presence that maximises your opportunities.

    Delivered by LinkedIn experts from Social Media College, this course is developed to be current and cutting-edge — ensuring your investment pays off with strategies that really work. If you're an everyday LinkedIn user wanting a better return on investment and a more strategic purpose, this short course is your next career step.

  • What You'll Need to Get In

    There are no prerequisites for this course.

  • Subject Breakdown

    In this LinkedIn Marketing course, the subjects you may study include:

    • An Introduction to LinkedIn Strategy
      Understand the value and opportunities LinkedIn can offer.
    • The LinkedIn Landscape
      Learn why LinkedIn isn't like other social media platforms and why this is important.
    • Creating Great Content
      Understand what people using LinkedIn are looking for – and how to create it.
    • Develop a Professional Profile
      Construct an authoritative and professional profile that attracts the right audience.
    • Using Your Profile Effectively
      Take your profile to the next level and turn it into your greatest marketing asset.
    • Marketing Through Company Pages
      Develop a content strategy for your business or personal brand that builds reach, awareness and sales.
    • LinkedIn Paid Advertising
      Learn how to promote campaigns that create new business opportunities.
    • Community Management
      Create a network of professionals who promote the products or services you offer.
    • Understanding LinkedIn Analytics
      Measure results and adjust your strategies to increase effective use of LinkedIn.
  • Why Pacific Training Group?

    Pacific Training Group makes learning flexible, fun and affordable by offering their students the opportunity to study in class, online and also in the workplace. They provide professional programs and skillsets in areas such as Management, Leadership, Digital Technologies, Events, Tourism and Hospitality, giving you all the skills that you need to start your new exciting career.

    Campuses are centrally located in Sydney and the Gold Coast with modern teaching facilities and a fun relaxed atmosphere. Their online platform is an easy to navigate and interactive learning portal with ready access to their industry experienced trainers.

    With Pacific Training Group, you can graduate with extensive industry skills, a network of employment contacts and a qualification that is recognised in Australia, and beyond.

  • Where will this course take you?

    Upon successful completion of this course you will receive a Certificate of Completion from Social Media College.

    This course is a useful addition to the skillset of any social media manager, marketing coordinator or entrepreneur. After completing this course, you'll be in a position to create and grow an engaged, compelling LinkedIn presence for yourself and others — turning posts into potential opportunities for collaboration, and followers into an engaged, thoughtful community. 

    This course also offers a commitment-free taste of studying for anyone considering a career in social media management. After completing this course, you may like to get a formal qualification and study the Diploma of Social Media Marketing (10904NAT) from Pacific Training Group.

  • Career Outcomes

    Wondering where a career in social media marketing could take you? Potential job outcomes may include; Social Media Consultant, Social Media Manager, Social Media Strategist, Content Marketing Manager, Community Manager, Marketing Coordinator, Digital Marketing Manager, Brand Manager, Marketing Research Assistant, Advertising Executive.

  • Let's talk price

    The fee for this course is $775, to be paid as one single payment.

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