YouTube Marketing

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Pacific Training Group
  • Awarded by

    Social Media College

  • Qualification

    Short Course

  • Study Mode


  • Payment Options

    Upfront payment

  • Duration

    20 hours self-paced

  • Start Date

    Enquire now for upcoming start dates

  • Career Outcomes

    Social Media Manager | Content Producer | Social Media Strategist | Social Media Officer | View all

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  • In a Nutshell

    Unlock the power of marketing on YouTube in this highly practical YouTube Marketing short course from Pacific Training Group in partnership with Social Media College. 

    This course is designed for any freelancer, agency, influencer or small business looking to increase reach, build brand awareness, grow audiences and generate sales using strategic marketing on YouTube. In this course, you'll use real-life case studies and your own YouTube channel to learn and implement new strategies and ideas — with no prior YouTube knowledge required.

    During your study, you'll cover the core features and functionality of YouTube, and learn how to grow engagement and boost sales through best-practice organic implementation and paid advertising. This course is delivered by YouTube experts from Social Media College and developed to be current and cutting-edge — ensuring your investment pays off with tips and strategies that will see your mission succeed.

    If you're interested in growing your community on YouTube but don't know where to begin, this highly practical short course is your first and last step.

  • What You'll Need to Get In

    There are no prerequisites for this course.

  • Subject Breakdown

    In this YouTube Marketing course, the subjects you may study include:

    • YouTube Overview
      A YouTube overview including features and advantages.
    • Core Features
      Learn how to create a channel, upload video, use ads, playlists and end screens. Explore live, 360° video and Shorts.
    • Organic Implementation
      Grow your knowledge of optimising for maximum views, how to grow your network and provide value to your audience.
    • Paid Advertising
      Explore the range of advertising formats including TrueView, Discovery and Bumper ads, partnering with influencers and ad campaigns.
    • Video Production
      Learn about video production stages, recording and editing. How to use Canva for editing and thumbnails.
    • Building Engagement
      Customise your channel, Call to Actions (CTAs), creating banners and encouraging engagement.
    • Growing Your Channel
      Learn the four Cs – Cross promotion, Consistency, Collaboration and Creativity and other ways to grow your channel.
    • Analytics and Reporting
      Optimise your campaigns with analytics and insights. Report on key metrics.
  • Why Pacific Training Group?

    Pacific Training Group makes learning flexible, fun and affordable by offering their students the opportunity to study in class, online and also in the workplace. They provide professional programs and skillsets in areas such as Management, Leadership, Digital Technologies, Events, Tourism and Hospitality, giving you all the skills that you need to start your new exciting career.

    Campuses are centrally located in Sydney and the Gold Coast with modern teaching facilities and a fun relaxed atmosphere. Their online platform is an easy to navigate and interactive learning portal with ready access to their industry experienced trainers.

    With Pacific Training Group, you can graduate with extensive industry skills, a network of employment contacts and a qualification that is recognised in Australia, and beyond.

  • Where will this course take you?

    Upon successful completion of this course you will receive a Certificate of Completion from Social Media College.

    This course is a useful addition to any Social Media Manager, Marketing Coordinator, Freelancer or Influencer looking to expand their skillset and harness new opportunities. After completing this course, you'll be equipped with the skills and savvy needed to develop and implement YouTube strategies that will engage and expand your audience. 

    This course also offers a commitment-free taste of studying for anyone considering a career in Social Media Management. After completing this course, you may like to get a formal qualification and study the Diploma of Social Media Marketing (10904NAT) from Pacific Training Group.

  • Career Outcomes

    Wondering where a career in social media marketing could take you? Potential job outcomes may include; Social Media Consultant, Social Media Manager, Social Media Strategist, Content Marketing Manager, Community Manager, Marketing Coordinator, Digital Marketing Manager, Brand Manager, Marketing Research Assistant, Advertising Executive.

  • Let's talk price

    The fee for this course is $775 until 30th September, 2021 then goes to $795.

    To be paid upfront in one single payment.

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