6 weeks - up to 50 hours
Enquire now about upcoming start dates
You can't have a thriving business, without a solid digital marketing presence. And that's not hyperbole. In this introductory course, you'll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation, to cracking SEO strategies and social media campaigns. Learn the techniques to design compelling digital marketing strategies, along with the essential data analysis tools used to measure and prove success.
How does it work?
Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. You'll learn how to amplify messages online, along with data analysis tools to optimise success.
Expert mentors provide guidance and support along the way, and you'll work on real-world scenarios built in collaboration with leading industry partners.
In this digital marketing short course, the topics you may cover include:
Studying online doesn’t mean you have to go through the learning journey solo. When you study with RMIT Online you’ll be connected with a support team and a global network of industry experts, academics and peers, who will help you every step of the way. Whether you have a technical issue, feel bogged down and need someone to talk to or struggling with an assignment - they’ve got the right people to help get you to where you want to be.
RMIT has built this program with leading companies who have transformed and thrived in a changing workforce. Start with the fundamentals, then you'll build real-world strategies that can be immediately applied back in the workplace.
A full upfront payment of $770 is required for this course.
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