HECS-HELP may be available
3 years full-time or equivalent part-time
Enquire now for upcoming start dates
Writer | Journalist | Copywriter | Publicity Officer | View all
In an increasingly digitalised and fast paced economy, information travels fast. That's why managing the image and brand of an organisation is so crucial to keeping a company relevant and connected with their target market. This Bachelor of Media and Communication With a Major in Public Relations course will teach you to develop public relations strategies to improve and a business' image to all stakeholders.
This online course, provided by Swinburne Online, covers both communication and marketing principles to give you a comprehensive range of skills and theory to apply to the modern day workforce. Your written and verbal communication skills will also be honed as you learn to build and sell messages to a wide range of audiences and cultures. The course, designed by public relations professionals, will teach you public relations principles and skills that can be directly applied to your current or future workplace. That includes campaign planning and evaluation, industry specific and audience targeted writing, and the use of digital technologies.
Hear what graduates had to say about their Swinburne Online experience.
Applicants must meet the following entry requirements to enrol in this course:
In this public relations course, the subjects you will study include:
Students must also complete 8 elective units.
As a Swinburne Online student you’ll have access to a range of support options to help you get the most out of your learning. A dedicated team of Student Advisors are available seven days a week to answer your questions – academic, technical or administrative. You’ll also be assigned an eLearning advisor who will be your academic point of contact for the duration of your course.
Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Media and Communication With a Major in Public Relations from Swinburne University of Technology.
Designed by industry experts and public relations professionals, this course provides workplace transferable skills for roles in public relations, media coordination and events management. Additionally, this online course will improve your communication ability and understanding of the media and its relationships to other industries.
Wondering where a career in public relations could take you? Potential job outcomes may include: Potential public relations career outcomes include:
If you are an Australian citizen you may be eligible to receive a government study loan through HECS-HELP.
Swinburne Online also offers a number of scholarships and grants as a means of promoting equality, recognising excellence, and alleviating financial hardship. Enquire now for more information.
This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, you may not need to pay upfront.
Instead, the Australian government will pay your course fees directly to the provider on your behalf. You'll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $55,874 (2017-18 income year).
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