Service Design Course

Academy Xi
Academy Xi
  • Awarded by

    Academy Xi

  • Qualification

    Short Course

  • Study Mode

    On campus

  • Payment Options

    Payment planUpfront payment

  • Duration

    10 weeks

  • Start Date

    Enquire now for start dates!

  • Location

    NSW | VIC

  • Course Fee

    Price may vary Price may vary

  • Career Outcomes

    Advertising or Marketing Professional | Entrepreneur | Startup Founder | Head of Innovation | View all

Find out more
Last modified: 28 Jun 2019

In a Nutshell

Service design involves both the delivery and the experience of a service. This 10-week Service Design course from Academy Xi prepares students to understand, refine and create services, and deliver a thoughtful brand experience.

Studying part-time, you'll learn how to use essential service design methods, tools and techniques to create a new service experience, or improve an existing one. You'll also learn how to conduct industry research; create customer journeys, experience maps and service blueprints; and develop effective and powerful pitches and presentations.

Each week focuses on new techniques and tools that can be applied in existing positions or used to begin a new career. You will complete a portfolio project, gain real-world experience and emerge ready to apply service design principles across a range of industries and disciplines.

  • What You'll Need to Get In


    There are no eligibility requirements for this course.

  • Subject Breakdown

    Find out more

    In this marketing course, the subjects you may study include:

    • Introduction to Service Design
      • Service Design
      • Service Design Principles
      • Meet the Client
    • Problem Definition
      • Service Scope
      • Framing the Service
      • Understanding the problem space
    • Understanding People
      • Stakeholder Maps
      • Directed Storytelling
      • Research Techniques
      • Research planning
      • Proto-personas
    • Exploring Services
      • Service Threats
      • Service Opportunities
    • Creating Service Concepts
      • Creative Thinking and Ideation
      • Storyboards
      • Prototyping Services
    • Involving the customer
      • Concept Walkthrough
      • Co-creation and Usability testing
    • Communicating Service Concepts
      • Service Blueprints
      • Service Evolution
    • Presentations and walkthroughs
      • Project Presentations
    Find out more
  • Why Academy Xi?

    Get up to speed with some of the most in-demand skills when you study with Academy Xi and prepare to design a brighter future! Boost your knowledge in all things digital and tech when you study at their Melbourne or Sydney campus. From to Virtual Reality Design to Service Design, UX and Growth Marketing... their entire suite of courses are led by industry leaders and aim to give you the best head start. Whether you’re a beginner or want to brush up on your studies, each session with Academy Xi will unlock new skills and techniques for you to implement right away.

    When you join Academy Xi you’ll be part of a team who have a genuine interest in your success. They’re classes are kept small which means your mentor will have more focus on you.

    “The instructors took time to understand each student... and provided tailored instruction. I also really enjoyed the collaborative classroom setting – I learned a lot from my fellow students. The instructors were brilliant and passionate and the Academy Xi family were extremely supportive.” – Academy Xi graduate

    Gain the confidence, support and knowledge to enter the next chapter of your career with Academy Xi.

Campus locations

This course can be delivered on campus to provide you with practical training in a face-to-face learning environment. It is available to study at the following locations:

Where Will This Course Take You?

Upon successful completion of this course you will receive a Service Design qualification from Academy Xi.

Graduates are equipped with the skills needed to transform service design and delivery within their existing positions, or in entrepreneurial ventures such as startups. 

Wondering where a career in marketing could take you? Potential job outcomes may include: Potential marketing career outcomes include: Advertising or Marketing Professional, Marketing Coordinator, Digital Marketing Manager, Brand Manager, Marketing Research Assistant, Marketing Assistant, Advertising Executive.

Let's Talk Price

The fee for this course is $3500. 

Academy Xi offers affordable payment options to help you start your studies sooner:

  • Make repayments through Study Loans
  • Or, pay your course fees upfront via credit card.
  • Make repayments through zipMoney

Keen to Find Out More?

Fill out this form and a Study Consultant from Academy Xi will get back to you.


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