Product Management

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General Assembly
  • Awarded by

    General Assembly

  • Qualification

    Short Course

  • Study Mode


  • Payment Options

    Payment planUpfront payment

  • Duration

    10 weeks part-time OR 1 week intensive

  • Start Date

    Enquire now for upcoming start dates

  • Course Fee

    Price may vary

  • Career Outcomes

    Brand Manager | Product Developer | Product Manager | Product Development Assistant | View all

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  • In a Nutshell

    Whether you are a beginner looking to enter the workforce, or a seasoned professional in the field of marketing, business management or product development looking to formalise their product management skills, this part-time Product Management course from General Assembly is a great option. This course will teach you how to identify consumer needs and calculate and balance business viability with technical feasibility to lead successful product and feature development across both startup and enterprise organisations.

    You will learn gain essential, industry-relevant skills for navigating the lifecycle of a product, from from planning and prioritization to validating assumptions and monitoring metrics. This course is designed by current industry professionals who ensure that all the knowledge you gain is practical and current, and can be immediately to solve many product development challenges in any sector. On completion of the course you will be fully equipped to employ Agile best practices, manage and effectively communicate with stakeholders and confidently work with various sources of data.

    You will graduate with a capstone project that is based on solving real-world problems, using and applying all principles of product management, that you can include in your portfolio.


  • What You'll Need to Get In

    There are no formal prerequisites for this course, anyone can enrol.

  • Subject Breakdown

    While completing this Product Management course from General Assembly, you will learn to manage the product development cycle for any digital or physical product from start to finish. Areas that your study may focus on are:

    • Product development cycle: research, idea development and validation, prototyping, message creation, product build and release, product improvement.
    • Working and communicating in start-ups and enterprise: working with data, Agile best practices, stakeholder management and communication.
    • Capstone project: employ the full range of your newly-acquired product management knowledge to develop a practical, real-world product or feature
  • Why General Assembly?

    Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. When you learn web development, data, design, business, and more with GA, you get:Award-winning curriculum and expert instructors, on-campus and online. A global, professional community of 50,000-plus full- and part-time alumni. Career results from leading-edge courses, with mentorship each step of the way. Today’s complex, global economy requires a skilled workforce that can leverage technology to fuel success. General Assembly’s robust suite of courses includes all the fundamental pillars of innovation to give individuals and teams several options for growth and development. They offer programs in web development, data science and analysis, user experience design, digital marketing, product management, and more. Students can choose from a range of formats and modalities to help them best achieve their goals, including full-time, part-time, and short-form options — on campus, and online. Courses can be taken on campus at locations in Sydney and Melbourne or virtually via a Live Online Remote Format.

    Be part of a supportive community during every step of your learning journey and beyond!

    At GA, you will have a dedicated student success producer, to guide you through the course and ensure you are supported throughout your journey. You will also have the opportunity to attend regular social events, to mingle with other students and alumni.

  • Where will this course take you?

    When you graduate, you'll receive a certificate of completion for Product Management from General Assembly.

    With the gained skills and knowledge you will be able to confidently take on any product development challenge in the start-up or enterprise setting across any industry sector. You will be able to analyse data from various sources to identify consumer needs, ascertain business viability and technical feasibility of the new product or feature and develop and communicate business cases effectively to drive long-term success for your organisation. Whether you are a beginner or a seasoned professional, this course will enable you to become a product development star and take your career to the next level across any industry sector.


  • Career Outcomes

    Wondering where a career in marketing could take you? Potential job outcomes may include: Potential marketing career outcomes include: Advertising or Marketing Professional, Marketing Coordinator, Digital Marketing Manager, Brand Manager, Marketing Research Assistant, Marketing Assistant, Advertising Executive.

  • Let's talk price

    Employee Sponsorship - if you company has a budget for professional development, you could receive full or partial reimbursement for your studies!

    The fee for this course is $3,500, and you can save $250 if you pay the fee up-front.

    General Assembly offers affordable payment options to help you start your studies sooner:

    • Instalment Plans (2, 3 or 4 x payments as low as $875)
    • ZeeFi Deferred Payment Assist - pay back tuition in 24 interest free monthly instalments.
    • Loans - from ZeeFi or zipMoney, subject to eligibility requirements.

    Enquire now for more information on payment options and eligibility requirements.

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