Master of Marketing

Griffith University
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Griffith University
  • Awarded by

    Griffith University

  • Qualification

    Master's Degree + Postgraduate Unit

  • Study Mode

    Online

  • Payment Options

    FEE-HELP may be availableUpfront payment

  • Duration

    2 years part-time

  • Start Date

    6 intakes a year, enquire now!

Last modified: 29 Nov 2018

In a Nutshell

Become a strategic leader in a key creative field with the accelerated online Master of Marketing from Griffith University.

If you're a quick thinker who sees problems as opportunities, or a canny professional looking for a new challenge, this degree is for you. Identifying and building on the critical thinking and problem-solving skills that have seen you excel already in your field, this degree offers the skillset to see you thrive in a leadership or management role.

Covering a broad range of marketing techniques, including branding and promotion, advertising, digital media, performance metrics, strategy, retailing and understanding consumer behaviour, this degree equips you with the skills and insights necessary to succeed. Delivered online, this degree provides flexibility but uses sophisticated interactive digital tools to provide you with a stimulating, connected learning environment.

  • What You'll Need to Get In

    Questions?

    To be eligible to study this course, applicants must meet the following entry requirements:

    ·      Related bachelor's degree from a recognised university (or another tertiary institution of equivalent standing) with a minimum GPA of 4.0

    An alternative entry pathway also exists for applicants without a bachelor's degree. Complete the Graduate Certificate in Marketing from Griffith University Accelerated Online with a minimum GPA of 4.0 and then continue to the Master of Marketing.

    Depending on the nature of your previous experience, you may be eligible to receive credit towards your degree on the basis of previous study or experience in a related area.

    Questions?
  • Subject Breakdown

    Find out more

    In this marketing course, the subjects you may study include:

    ·      Marketing foundations
    ·      Corporate communications
    ·      Advanced consumer behaviour
    ·      Brand strategy and management
    ·      Integrated marketing communication
    ·      Services marketing
    ·      International marketing
    ·      Digital and interactive marketing
    ·      Innovation for growth
    ·      Strategic marketing
    ·      Evaluating market performance
    ·      Market research

    Find out more
  • Why Griffith University?

    Considered a pioneer in tertiary education since starting in 1975, Griffith University has since become one of Australia’s leading online education providers, and have ranked in the top 3% of universities from around the world. Since entering the realm of online education over 20 years ago, the globally recognised institution has reinvented the way thousands of students learn with their accelerated online courses. Griffith University offers innovative teaching methods to get you qualified sooner in finance, law, business, marketing and more.

    Griffith University offers each accelerated online student a dedicated advisor who will support you throughout your entire educational journey. Your advisor will be available for guidance or to respond to any queries via email, Skype or telephone. As a Griffith University accelerated online student, you'll also be able to access services including career development, counselling and disability support.

    Meet loads of like-minded students via Griffith's interactive digital learning community, and receive technical assistance whenever you need it with 24/7 support.

Where Will This Course Take You?

Upon successful completion of this degree you will receive a Master of Marketing from Griffith University.

After completing this degree, you'll have both the confidence and the skill set to apply your new knowledge to a wide variety of roles in a diverse range of industries. From retail promotions and optimisation metrics to corporate communications and sustainable brand practises, this qualification ensures you have the tools and knowledge to apply your strategic thinking and problem-solving skills to seek whatever role you choose.

This degree has also been accredited by the Australian Marketing Institute, which means you'll have the opportunity to become a Certified Practicing Marketer when you graduate.

Let's Talk Price

If you are an Australian citizen you may be eligible to receive a government study loan through FEE-HELP.

FEE-HELP

You may be eligible to receive FEE-HELP for this course!

This course can be paid for through the FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, you may not need to pay upfront.

Instead, the Australian government will pay your course fees directly to the provider on your behalf. You'll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $55,874 (2017-18 income year).

Find out more about government study loans here.

Speak to a consultant
Speak to a consultant

Keen to Find Out More?

Fill out this form and a Study Consultant from Griffith University will get back to you.

To be eligible to study this course, applicants must meet the following entry requirements:

·      Related bachelor's degree from a recognised university (or another tertiary institution of equivalent standing) with a minimum GPA of 4.0

An alternative entry pathway also exists for applicants without a bachelor's degree. Complete the Graduate Certificate in Marketing from Griffith University Accelerated Online with a minimum GPA of 4.0 and then continue to the Master of Marketing.

Depending on the nature of your previous experience, you may be eligible to receive credit towards your degree on the basis of previous study or experience in a related area.

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