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10 weeks of 2-3 hour sessions 2 nights a week OR Accelerated 1 Week
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Marketing Manager | Marketing Coordinator | Digital Marketing Manager | Marketing Research Assistant | View all
Digital media has completely changed the way people communicate and offers an unprecedented opportunity for brands to reach their customers. With this Digital Marketing Part-Time course from General Assembly, you can build the skills, experience and insights required to harness those opportunities and create effective and high-impact marketing solutions for a wide variety of organisations.
In this practical online course, you'll gain a holistic understanding of how to support businesses to identify and meet their goals, using creative and data-driven strategies to get there. You'll build skills in data analysis, Google Analytics, Google AdWords and Facebook, and become proficient in a range of marketing tools aimed at delivering success to your clients.
With opportunities to learn from industry leaders, this course is dynamic and relevant to your career goals. If you're a creative, ambitious thinker who likes solving problems, a career in digital marketing may be for you – and this practical course could be your first successful step.
In this digital marketing course, the subjects you may study include:
Unit 1: Digital marketing framework & strategy
Unit 2: Digital marketing & SEO
Unit 3: Paid social & advertising
Unit 4: Content marketing & social
Unit 5: Marketing acquisition & conversion rate optimisation
Unit 6: Customer engagement & retention
Unit 7: Analytics, data & reporting
Unit 8: Display, Facebook, or mobile deep dives
Unit 9: Storytelling & budget planning
Unit 10: Presentations & next steps
Be part of a supportive community during every step of your learning journey and beyond!
General Assembly cares about your future and wants to help drive your career forward, which is why they developed an Immersive program to help you grow the right tools and strategies when it comes time to head into the workforce. You’ll also have access to GA’s huge network of over 50,000 alumni as well as the opportunity to attend exclusive events.
Upon successful completion of this course you will obtain a certificate of completion of the Digital Marketing Part-Time course from General Assembly.
This qualification will enable you to demonstrate skills, abilities and experience in the in-demand field of digital marketing, and may enable you to pursue new employment in a role relating to digital marketing, digital strategy, content strategy, marketing and advertising.
After completing this course, you may choose to seek employment as a digital marketer, marketing assistant, or digital content producer, on take on responsibilities relating to digital campaign and content strategy, digital decision-making and content development.
Wondering where a career in marketing could take you? Potential job outcomes may include: Potential marketing career outcomes include: Advertising or Marketing Professional, Marketing Coordinator, Digital Marketing Manager, Brand Manager, Marketing Research Assistant, Marketing Assistant, Advertising Executive.
The fee for this course is $4,000.
General Assembly offers affordable payment options to help you start your studies sooner:
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