La Trobe University
Bachelor's Degree + Undergraduate Unit
HECS-HELP may be availableUpfront payment
3 years full-time
Monthly intakes – enquire now!
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The Bachelor of Applied Business (Marketing Major), from La Trobe University, equips students with the foundation of business knowledge and key marketing skills needed for careers in the business world.
Throughout the first year of the course, students undertake a range of core business subjects, covering everything from accounting and finance fundamentals to sustainability in business. In the second and third years, students choosing the Marketing major will undertake specialised units of study in their discipline, from digital branding and social marketing to consumer behaviour and innovation in business.
As well as problem-solving, critical thinking and decision-making skills, students will gain a strong foundation of leadership and entrepreneurial skills to prepare them for a range of careers in the modern digital workforce.
Studying with La Trobe University
To be eligible to study this course, applicants must meet the following entry requirements:
In this marketing course, the subjects you may study include:
Studying with La Trobe means you’ll have access to support staff and academic teams who will not only guide you through your studies, but also help you get job-ready.
You’ve got the qualification, now what? Their Career Support Centre will help you conquer your career goals and land your dream job... they’ll even help you prepare a standout CV and cover letter!
La Trobe online applied degrees provide you with the unique opportunity to achieve up to three qualifications over the duration of your studies. Subject to satisfactorily completing each part of your course, you will be awarded an applied diploma (end year 1), an applied associate degree (end year 2), and a Bachelor of Applied Business (Marketing Major) from La Trobe University when you successfully complete all three years.
Graduates will be prepared to pursue careers in the management of large, medium and small businesses, in government, not-for-profit or private sectors, both domestically and internationally. Marketing major graduates are equipped to pursue a range of specialised positions in the business marketing sector.
Wondering where a career in marketing could take you? Potential job outcomes may include: Potential marketing career outcomes include: Advertising or Marketing Professional, Marketing Coordinator, Digital Marketing Manager, Brand Manager, Marketing Research Assistant, Marketing Assistant, Advertising Executive.
Eligible students can apply for the Australian government's HECS-HELP loan to cover the upfront costs of all or part of your fees.
La Trobe University also offers an upfront payment option.
This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, you may not need to pay upfront.
Instead, the Australian government will pay your course fees directly to the provider on your behalf. You'll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $55,874 (2017-18 income year).
Fill out this form and a Study Consultant from La Trobe University will get back to you.