HECS-HELP may be available
3 years full-time or equivalent part-time
Enquire now for upcoming start dates
Marketing Coordinator | Brand Manager | Management Consultant | Marketing Officer | View all
Strategy, understanding the thought processes of consumers, and communication lie at the heart of contemporary global marketing techniques. In this online undergraduate level course, Swinburne Online's Bachelor of Business With a Major in Marketing you will be taught all of these, and more, by leading industry professionals.
Key learning areas include marketing concepts at a global level and in foreign markets, product management, consumer psychology and how to influence purchasing decision-making, and various communication modes used to market a product.
Successful completion of this course means that in today's economy, you will be fluent in all forms of advertising channels; be able to develop, introduce into the market and manage the growth of a product; and, you will be able to lead a team of marketing professionals and drive their long-term strategies.
Larry tells us why he chose to study marketing with Swinburne Online.
Applicants must meet the following entry requirements to enrol in this course:
In this marketing course, the subjects you will study include:
Students must also complete 8 elective units.
As a Swinburne Online student you’ll have access to a range of support options to help you get the most out of your learning. A dedicated team of Student Advisors are available seven days a week to answer your questions – academic, technical or administrative. You’ll also be assigned an eLearning advisor who will be your academic point of contact for the duration of your course.
Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Business With a Major in Marketing from Swinburne University of Technology.
This course will provide you with up-to-date skills in marketing strategies so that you can contract for clients, work for a company, or even start your own marketing business.
Wondering where a career in management could take you? Potential job outcomes may include; Manager, Team Leader, Operations Manager, Business Development Manager, Office Manager, Store Manager, Sales Manager, Project Manager, Supervisor.
If you are an Australian citizen you may be eligible to receive a government study loan through HECS-HELP.
Swinburne Online also offers a number of scholarships and grants as a means of promoting equality, recognising excellence, and alleviating financial hardship. Enquire now for more information.
This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, you may not need to pay upfront.
Instead, the Australian government will pay your course fees directly to the provider on your behalf. You'll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $55,874 (2017-18 income year).
Fill out this form and a Study Consultant from Swinburne Online will get back to you.