SEO Essentials

  • Awarded by


  • Qualification

    Short Course

  • Study Mode


  • Payment Options

    Upfront payment

  • Duration

    Self-paced; complete within 6 months

  • Start Date

    Anytime – start today!

  • Career Outcomes

    Advertising or Marketing Professional | Marketing Coordinator | Digital Marketing Manager | Brand Manager | View all

PDF Download this FREE course guide to learn more about Australia's leading digital marketing education program. Click here to open the PDF.
Last modified: 01 Feb 2018

In a Nutshell

Score page rankings, better click-throughs, utilise research tools and foster great external links with an effective SEO strategy. Discover what simple techniques can do when applied to your website structure. In this SEO course, you'll also be exposed to practical video examples that explain how to use Google tools like Google Keyword Planner, Google Trends, Google Webmaster and link analysis.

  • What You'll Need to Get In


    There are no formal entry requirements for this course, so anyone can apply! This is a foundational course, and is ideally suited to advertising and marketing professionals who may be employed as:

    • Content, digital, social and marketing managers
    • Community managers and content managers
    • Art directors and digital designers
    • Junior to mid-weight account managers
    • Media planners and strategists
  • Subject Breakdown

    Find out more

    In this Social Media Marketing Essentials course the units you will cover include:

    • SEO Overview
    • Keyword Research Tools
    • Content
    • Website Structure
    • External Links
    Find out more
  • Why ADMA IQ?

    As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!

    At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.

Where Will This Course Take You?

Upon successful completion of this course, you will receive a certificate of completion in SEO Essentials from the Association for Data-driven Marketing & Advertising (ADMA). You will learn to competently:

  • Increase the rate of click-throughs and page rankings
  • Improve SEO success through content
  • Effectively utilise on-page and off-page tactics to improve SEO
  • Operate keyword research
  • Build useful external links

Wondering where a career in digital marketing could take you? Potential job outcomes may include; Advertising or Marketing Professional, Marketing Coordinator, Marketing Officer, Digital Marketing Manager, Digital Marketing Assistant, Brand Manager, Marketing Research Assistant, Market Researcher, Advertising Executive, Public Relations Officer, Communications Coordinator.

Let's Talk Price

If you study this course online, the price is:

  • ADMA members: $409.20
  • Non-members: $459.80

Upfront credit card payment is required at the time of enrolment.

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