BSB52415Digital Marketing Pathway

Open Colleges
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Open Colleges
  • Awarded by

    TAFE NSW North Coast (RTO 90010)

  • Qualification


  • Study Mode


  • Payment Options

    Payment planUpfront payment

  • Duration

    Max 24 months

  • Start Date

    Anytime – start today!

  • Course Fee

    Price may vary Price may vary

  • Career Outcomes

    Marketing Manager | Digital Marketing Manager | Communications Manager | Digital Campaign Planner | View all

This course meets Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

Last modified: 20 Feb 2018

In a Nutshell

The online Digital Marketing Pathway (BSB52415) program from Open Colleges is the perfect launchpad for your marketing career!

The program rolls two courses into one neat package, allowing you to walk away with a Diploma of Marketing and Communication (specialising in Digital Marketing) course and a Statement of Attainment in Marketing and Communication. In this comprehensive program, students are guided through core marketing competencies that will allow them to strategically influence consumer attitudes.

This includes learning how to devise and execute a unique marketing mix according to individual campaign requirements, including selecting research tools, undertaking data collection and developing marketing concepts.In line with the rapidly changing industry landscape, the course focuses on digital marketing strategies, including social media, mobile technologies and digital advertising.

Want to know more about juggling study with work? Hear from a student.

  • What You'll Need to Get In


    To be eligible to enrol in this course you must:

    • Have completed year 12 or equivalent; OR
    • Hold a certificate III or higher; OR
    • Have 2 years of marketing industry experience.
  • Subject Breakdown

    Find out more

    In this marketing course, the subjects you will study include:

    Statement of Attainment in Marketing and Communication:

    • BSBMKG418 – Develop and apply knowledge of marketing communication industry
    • BSBMKG417 – Apply marketing communication across a convergent industry
    • BSBMGT407 – Apply digital solutions to work processes
    • BSBCRT401 – Articulate, present and debate ideas
    • BSBCMM401 – Make a presentation

    Diploma of Marketing and Communication

    • BSBMKG507 – Interpret market trends and developments
    • BSBMKG528 – Mine data to identify industry directions
    • BSBMKG502 – Establish and adjust the marketing mix
    • BSBMKG527 – Plan social media engagement
    • BSBMKG524 – Design effective user experiences
    • BSBFIM501 – Manage budgets and financial plans
    • BSBPMG522 – Undertake project work
    • BSBEBU501 – Investigate and design e-business solutions
    • BSBMKG526 – Develop strategies to monetise digital engagement
    • BSBIPR501 – Manage intellectual property to protect and grow business
    • BSBMKG525 – Design effective web search responses
    Find out more
  • Why Open Colleges?

    RTO 90796
    Open Colleges is one of the largest private education providers in Australia. It offers a wide variety of courses, from leisure courses to vocational and higher education courses, many of which are government-accredited and employer-recognised. Most courses are delivered online or via blended learning, allowing you to work at your own pace and around your own schedule. Studying with Open Colleges is perfect for people with busy lifestyles, and those wishing to work and learn for themselves.

    As a student of Open Colleges, you will have access to a range of student and administrative support options. Your course trainers are available via email, messaging and through your online course forums in OpenSpace. You will also have access to help with study skills such as time management, essay writing and referencing.


    All student testimonials for Open Colleges

    "It was very grounded in reality and it was practical as well as theoretical. I recommend doing the training before starting to write. I see people that will come to our writers group and say ‘I’ve got this lovely story, my kids love it, my grandchildren love it,’ and it would never get published because they haven’t done any training and they don’t know how to write."

    Yvonne Mes , Certificate in Professional Children\'s Writing

    "Because it’s so flexible, it was easy for me to do it. I’ll be in the middle of an assignment and I can just pause it if my son is asking for lunch. I’ll quickly make him lunch or get a drink and I can just open it back up and go straight back into it to continue. The trainers have been great. They really try to get back to you on time and make sure they give you the best possible answers. They always seem to come back with a quick response."

    Emma Christian-Hayes , Certificate IV in Allied Health specialising in Physiotherapy

    "It’s given me a different mindset. I used to think you’d go out and do a job, like mechanics, for years and that you’d just get the qualification after years on the job. But with this, you can study for a couple of months and then you can go out into the world fully qualified and ready for the job and just go for it."

    Amy Stephenson , Certificate III in Accounts Administration

    "I think the Open Colleges model is particularly good because you’re not tied down to due dates, you just have as much time as you need. You have people to get in touch with if you’re having trouble. I’ve actually had emails back at 10pm at night from my teacher. I’ve been sitting here and I’ve shot one off and they’ve got right back to me within that hour. You don’t get that anywhere."

    Marcia Lindsay , Diploma of Hospitality

    "I am a farmer and I run a family farm with my husband. I was given the opportunity to study any course I wanted that would help our business, and that may help me earn some money off the land, so I chose to learn bookkeeping. The course is so useful and beneficial for our farm. It’s great to learn how to set journals out so our accountant can do the BAS and income tax, without them being all over the place."

Where Will This Course Take You?

Upon successful completion of this course you will receive a nationally recognised, accredited Diploma of Marketing and Communication (specialising in Digital Marketing) (BSB52415) and a Statement of Attainment in Marketing and Communication from North Coast TAFE.

With these qualifications under your belt, you'll possess the skill set required to pursue a range of career opportunities, including roles such as:

Digital marketing channels: paid and organic search (SEM & SEO), display, email & mobile; Social media marketing; User Experience (UX); Audience segmentation; Marketing analytics; Global campaign management; Managing a digital brand and Industry disruption

Wondering where a career in digital marketing could take you? Potential job outcomes may include; Advertising or Marketing Professional, Marketing Coordinator, Marketing Officer, Digital Marketing Manager, Digital Marketing Assistant, Brand Manager, Marketing Research Assistant, Market Researcher, Advertising Executive, Public Relations Officer, Communications Coordinator.

Let's Talk Price

Open Colleges offers two flexible payment models to help make studying more affordable:

Payment Option 1: Pay in weekly instalments

  • $92.03 per week (48 weekly repayments)
  • $100 deposit

Payment Option 2: Pay in full when you enrol and save up to 20% on your course fees

  • $4,792 upfront payment
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