Self-paced; complete within 6 months
Anytime – start today!
Advertising or Marketing Professional | Marketing Coordinator | Digital Marketing Manager | Brand Manager | View all
In the modern marketing world, content is king, so having a planned content strategy that communicates and engages consumers is vital to the success of a brand or business. In this online certificate, you'll learn to plan, create and implement a successful content strategy that effectively engages consumers. You'll also delve into content creation - including copywriting and how to leverage social networks to engage consumers. Assessments include in-module questions and activities as well as a final online exam.
There are no formal entry requirements for this course, so anyone can apply! However, this course is ideally suited to advertising and marketing professionals who may be employed as:
In this content marketing short course, the topics you will cover include:
Content marketing strategy:
Content for social networks:
Social media marketing essentials:
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.
Upon successful completion of this course, you will receive an industry-recognised certificate in Content Marketing from the Association for Data-driven Marketing & Advertising (ADMA). You will learn to competently:
Wondering where a career in digital marketing could take you? Potential job outcomes may include; Advertising or Marketing Professional, Marketing Coordinator, Marketing Officer, Digital Marketing Manager, Digital Marketing Assistant, Brand Manager, Marketing Research Assistant, Market Researcher, Advertising Executive, Public Relations Officer, Communications Coordinator.