Content Marketing Certificate

  • Awarded by


  • Qualification

    Short Course

  • Study Mode


  • Payment Options

    Upfront payment

  • Duration

    Self-paced; complete within 6 months

  • Start Date

    Anytime – start today!

  • Career Outcomes

    Advertising or Marketing Professional | Marketing Coordinator | Digital Marketing Manager | Brand Manager | View all

PDF Download this FREE course guide to learn more about Australia's leading digital marketing education program. Click here to open the PDF.
Last modified: 01 Feb 2018

In a Nutshell

In the modern marketing world, content is king, so having a planned content strategy that communicates and engages consumers is vital to the success of a brand or business. In this online certificate, you'll learn to plan, create and implement a successful content strategy that effectively engages consumers. You'll also delve into content creation - including copywriting and how to leverage social networks to engage consumers. Assessments include in-module questions and activities as well as a final online exam.

  • What You'll Need to Get In


    There are no formal entry requirements for this course, so anyone can apply! However, this course is ideally suited to advertising and marketing professionals who may be employed as:

    • Content, digital, social and marketing managers
    • Community managers and content managers
    • Art directors and digital designers
    • Junior to mid-weight account managers
    • Media planners and strategists
  • Subject Breakdown

    Find out more

    In this content marketing short course, the topics you will cover include:

    Content marketing strategy:

    • Content marketing overview
    • Planning content strategy
    • Mapping content to audience
    • Content creation and production
    • Content distribution
    • Measuring content marketing

    Content for social networks:

    • Social media channels
    • Facebook
    • Twitter
    • Instagram
    • YouTube
    • LinkedIn
    • Pinterest
    • Emerging channels

    Social media marketing essentials:

    • The social media landscape
    • Campaign analysis
    • Campaign planning
    • Content creation
    • Content distribution
    • Managing campaigns

    Copywriting essentials:

    • Copywriting foundations
    • Creativity with copy
    • Copywriting techniques
    • Writing for digital
    Find out more
  • Why ADMA IQ?

    As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!

    At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.

Where Will This Course Take You?

Upon successful completion of this course, you will receive an industry-recognised certificate in Content Marketing from the Association for Data-driven Marketing & Advertising (ADMA). You will learn to competently:

  • Create engaging content that cuts through and drives engagement
  • Use different writing styles and approaches
  • Understand the social media landscape and major channels
  • Channel plan and recognise the most suitable channels for your business
  • Measure and optimise content
  • Facilitate a connection with customers based on their purchase decision
  • Develop and implement a content marketing strategy
  • Understand and use content planning, distribution and amplification

Wondering where a career in digital marketing could take you? Potential job outcomes may include; Advertising or Marketing Professional, Marketing Coordinator, Marketing Officer, Digital Marketing Manager, Digital Marketing Assistant, Brand Manager, Marketing Research Assistant, Market Researcher, Advertising Executive, Public Relations Officer, Communications Coordinator.

Let's Talk Price

The price of this course is:

  • ADMA members: $2,100
  • Non-members: $2,417.80

Upfront credit card payment is required at the time of enrolment.

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