BSB42415Certificate IV in Marketing and Communication (Digital Marketing)

Open Colleges
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Open Colleges
  • Awarded by

    Open Colleges (RTO 90796)

  • Qualification

    Certificate IV

  • Study Mode

    Online

  • Payment Options

    Payment planUpfront payment

  • Duration

    Max 18 months

  • Start Date

    Anytime – start today!

  • Course Fee

    Price may vary Price may vary

  • Career Outcomes

    Marketing Coordinator | Communications Coordinator | Market Researcher | Marketing Officer | View all

This course meets the Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

Last modified: 02 Nov 2018

In a Nutshell

Studying the Certificate IV in Marketing and Communication (Digital Marketing) (BSB42415) course online with Open Colleges will educate you in the essentials of the marketing industry, including legal considerations, consumer behaviour, market trends and networking. You will develop your research and presentation skills to a professional level and will gain an eye for identifying gaps and opportunities in the market.

This course also includes a free 12-month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia. Your AMI membership will begin once you successfully complete an assessment within the first month of the course.

Why choose Open Colleges? Find out here.

  • What You'll Need to Get In

    Questions?

    To be eligible for this course you must:

    • Have completed Year 10, or equivalent; OR
    • Hold a nationally recognised qualification at certificate II or above; OR
    • Have at least two years' relevant vocational experience
    Questions?
  • Subject Breakdown

    Find out more

    In this marketing course, the subject you may study include:

    • BSBMKG418 – Develop and apply knowledge of marketing communication industry
    • BSBMKG417 – Apply marketing communication across a convergent industry
    • BSBMGT407 – Apply digital solutions to work processes
    • BSBCRT401 – Articulate, present and debate ideas
    • BSBCMM401 – Make a presentation
    • BSBMKG408 – Conduct market research
    • BSBMKG401 – Profile the market
    • BSBMKG419 – Analyse consumer behaviour
    • BSBMKG411 – Analyse direct marketing databases
    • BSBADV408 – Review advertising media options
    • BSBMKG420 – Create digital media user experiences
    • BSBRES401 – Analyse and present research information
    Find out more
  • Why Open Colleges?

    RTO 90796
    Open Colleges is one of the largest private education providers in Australia. It offers a wide variety of courses, from leisure courses to vocational and higher education courses, many of which are government-accredited and employer-recognised. Most courses are delivered online or via blended learning, allowing you to work at your own pace and around your own schedule. Studying with Open Colleges is perfect for people with busy lifestyles, and those wishing to work and learn for themselves.

    As a student of Open Colleges, you will have access to a range of student and administrative support options. Your course trainers are available via email, messaging and through your online course forums in OpenSpace. You will also have access to help with study skills such as time management, essay writing and referencing.

  • STUDENT TESTIMONIALS

    All student testimonials for Open Colleges

    "Because it’s so flexible, it was easy for me to do it. I’ll be in the middle of an assignment and I can just pause it if my son is asking for lunch. I’ll quickly make him lunch or get a drink and I can just open it back up and go straight back into it to continue. The trainers have been great. They really try to get back to you on time and make sure they give you the best possible answers. They always seem to come back with a quick response."

    "It’s given me a different mindset. I used to think you’d go out and do a job, like mechanics, for years and that you’d just get the qualification after years on the job. But with this, you can study for a couple of months and then you can go out into the world fully qualified and ready for the job and just go for it."

    Amy Stephenson , Certificate III in Accounts Administration

    "I think the Open Colleges model is particularly good because you’re not tied down to due dates, you just have as much time as you need. You have people to get in touch with if you’re having trouble. I’ve actually had emails back at 10pm at night from my teacher. I’ve been sitting here and I’ve shot one off and they’ve got right back to me within that hour. You don’t get that anywhere."

    Marcia Lindsay , Diploma of Hospitality

    "I am a farmer and I run a family farm with my husband. I was given the opportunity to study any course I wanted that would help our business, and that may help me earn some money off the land, so I chose to learn bookkeeping. The course is so useful and beneficial for our farm. It’s great to learn how to set journals out so our accountant can do the BAS and income tax, without them being all over the place."

    "My job is probably best described as a medical equipment specialist. I educate and train people in the use of CT scanners onsite. Getting the skills to use in trainings, to substantiate the work I do is very valuable. The course has changed my work and the way I approach training courses. It’s made me more confident and I’ll be better at my job."

    Melinda Wheeler , Certificate IV in Training and Assessment

Where Will This Course Take You?

Upon successful completion of this course you will receive a nationally recognised, accredited Certificate IV in Marketing and Communication (Digital Marketing) (BSB42415) from Open Colleges.

Once you have finished this online marketing certificate course you will have the marketing education and training to plan and execute effective marketing campaigns from start to finish. You may become a professional player in a competitive yet rewarding field. This program will give you the understanding to start or further your sales and marketing career.

Wondering where a career in digital marketing could take you? Potential job outcomes may include; Advertising or Marketing Professional, Marketing Coordinator, Marketing Officer, Digital Marketing Manager, Digital Marketing Assistant, Brand Manager, Marketing Research Assistant, Market Researcher, Advertising Executive, Public Relations Officer, Communications Coordinator.

Let's Talk Price

Open Colleges offers two flexible payment models to help make studying more affordable:

Payment Option 1: Pay in weekly instalments

  • $80.22 per week (48 weekly repayments)
  • $100 deposit

Payment Option 2: Pay in full when you enrol and save up to 20% on your course fees

  • $3,032 upfront payment
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